Associate Director, National Video Investment (Remote)

Publicis Groupe; Chicago (IL); On-site; USD 97,000 - 140,000; Full time

Benefits offered by this job

Paid time off & holidays

Flexible working arrangements

Work Your World program

Job summary

Publicis Groupe’s Starcom unit seeks an Associate Media Director for National Video Investment in the United States. You will oversee media buying and investment activities, craft integrated plans, and drive optimal investment options across multiple channels to maximize reach for our client.

A data-driven, collaborative leader who can guide teams and partner with clients is essential. You’ll provide thought leadership on audience strategies, oversee campaign activity, mentor staff, and help

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• Strong understanding of the TV landscape (Linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)

Responsibilities

• Direct and manage the daily work flow of campaigns across the video ecosystem (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable), including proposal development, campaign activation and maintenance, and post-buy recaps
• Own the development of strategic proposals, coordinating across teams to account for all relevant inputs
• Manage, train, mentor, and develop a team
• Understand and effectively communicate value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Develop processes to ensure data integrity and implement across the agency
• Maintain relationships with vendors to ensure trust and confidence with our buying partners
• Cultivate a team-focused mentality across the larger Investment team
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Skills

Communication skills

Negotiation skills

Analytical abilities

Excel

Self-starter

Ability to manage multiple tasks

Education

Bachelor’s degree

Tools

Mediaocean/Prisma

Ad Servers/Verification

DSPs

DMPs

MS Office

Job description

Publicis Groupe’s Starcom unit seeks an Associate Media Director for National Video Investment in the United States. You will oversee media buying and investment activities, craft integrated plans, and drive optimal investment options across multiple channels to maximize reach for our client.

A data-driven, collaborative leader who can guide teams and partner with clients is essential. You’ll provide thought leadership on audience strategies, oversee campaign activity, mentor staff, and help