Multimedia Advertising Strategist

Gray Media, Inc.; Lexington, Northern (KY, KY); Hybrid; USD 50,000 - 80,000; Full time

Job summary

WKYT-TV, part of Gray Media, seeks a Multimedia Executive to join the Sales team in Lexington, KY. You will develop new revenue by offering strategic digital and television advertising solutions that maximize station assets and deliver measurable ROI for local businesses.

Responsibilities include building a robust business plan with the manager, managing a customer pipeline in Matrix CRM, and delivering formal presentations.

Qualifications

• Bachelor's degree or equivalent education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Team player who can adapt to industry changes.
• Strong organization in a fast-paced, deadline-driven environment.

Responsibilities

• Create a strategic business plan with manager to meet revenue goals monthly, quarterly, and yearly.
• Develop advertising solutions for new customers that deliver results.
• Upsell customers by providing proof of performance and solid results.
• Manage target accounts in the pipeline and replenish as needed.
• Use Matrix CRM to manage day-to-day activity, build a pipeline, and project forecasts.

Skills

Strategic planning

Negotiation

Account management

Communication

Presentation skills

Education

Bachelor's degree or equivalent

Tools

CRM Matrix

Microsoft Office

Job description

WKYT-TV, part of Gray Media, seeks a Multimedia Executive to join the Sales team in Lexington, KY. You will develop new revenue by offering strategic digital and television advertising solutions that maximize station assets and deliver measurable ROI for local businesses.

Responsibilities include building a robust business plan with the manager, managing a customer pipeline in Matrix CRM, and delivering formal presentations.