New Business Media Sales Executive

GRAY MEDIA; Cincinnati (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

WXIX-TV/Gray Media is seeking a New Business Multimedia Consultant to join our Sales team in Cincinnati. You will develop new business partnerships, including local station initiatives and digital advertising sales, while achieving revenue goals.

The role requires strategic planning, solution selling, and collaboration with digital and traffic teams. Excellent communication and a proactive, results-driven mindset are essential for success.

Qualifications

• Excellent communication and customer service skills.
• Team player who can work with a variety of internal and external personalities.
• Creative, flexible, and able to adapt to industry change.
• Strong organizational skills in a fast-paced, deadline-driven environment.

Responsibilities

• Create a strategic business plan with the manager to meet and exceed revenue goals monthly, quarterly, and annually.
• Develop advertising solutions for new customers that deliver results.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times and replenish as accounts emerge.
• Conduct needs analysis and account reviews to uncover customers' needs.
• Explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate ROI with customers to meet a winning return on investment.
• Collaborate with Traffic Manager to provide timely and accurate traffic instructions; manage age/collections and make-goods posts.
• Create and deliver formal written and verbal presentations to clients.
• Use Matrix CRM to manage day-to-day activity and build a pipeline.

Skills

Communication

Teamwork

Creativity

Adaptability

Organizational skills

Tools

Microsoft Office

Job description

WXIX-TV/Gray Media is seeking a New Business Multimedia Consultant to join our Sales team in Cincinnati. You will develop new business partnerships, including local station initiatives and digital advertising sales, while achieving revenue goals.

The role requires strategic planning, solution selling, and collaboration with digital and traffic teams. Excellent communication and a proactive, results-driven mindset are essential for success.