New Business Media Sales Executive

Gray Media, Inc.; Cincinnati (OH); On-site; USD 65,000 - 95,000; Full time

Job summary

WXIX-TV/Gray Media is seeking a New Business Multimedia Consultant to join our Sales team in Cincinnati. You will develop new business partnerships, including local station initiatives and digital advertising sales, while achieving revenue goals.

The role requires strategic planning, solution selling, and collaboration with digital and traffic teams. Excellent communication and a proactive, results-driven mindset are essential for success.

Qualifications

• Excellent communication and customer service skills.
• Team player who can work with a variety of internal and external personalities.
• Creative, flexible, and able to adapt to industry change.
• Strong organizational skills in a fast-paced, deadline-driven environment.

Responsibilities

• Create a strategic business plan with the manager to meet and exceed revenue goals monthly, quarterly, and annually.
• Develop advertising solutions for new customers that deliver results.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times and replenish as accounts emerge.
• Conduct needs analysis and account reviews to uncover customers' needs.
• Explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate ROI with customers to meet a winning return on investment.
• Collaborate with Traffic Manager to provide timely and accurate traffic instructions; manage age/collections and make-goods posts.
• Create and deliver formal written and verbal presentations to clients.
• Use Matrix CRM to manage day-to-day activity and build a pipeline.

Skills

Communication

Teamwork

Creativity

Adaptability

Organizational skills

Tools

Microsoft Office

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WXIX:

WXIX-TV, FOX19 NOW, is the FOX affiliate serving Cincinnati and the Ohio, Kentucky, and Indiana tri-state area, the nation’s 37th DMA. FOX19 NOW, the station that’s “Always Local, Always Now,” produces more than 73 hours of News per week. FOX19 NOW is the leader in Morning News with local coverage from 4:30 a.m. until Noon each weekday. The station airs early evening news from 3:00 p.m. to 7:00 p.m. weekdays and the market’s #1 (A25-54) late, local News starting at 10:00 to 11:30 p.m. FOX19 NOW is the Flagship Station of the Cincinnati Bengals. FOX19 NOW is proud to serve the community on multiple platforms and broadcast some of the most popular programming in the Tri-State, including NFL on FOX, Wheel of Fortune, Jeopardy!, and the FOX prime time schedule.

Job Summary/Description:

WXIX has an exciting opportunity for a New Business Multimedia Consultant to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success. This challenging and rewarding position will be responsible for the development of new business partnerships, including local station initiatives and digital advertising sales.

Duties/Responsibilities include, but are not limited to:

• Create a strategic business plan with the manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
• Conduct needs analysis and account reviews to uncover customers' needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Traffic Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly.

Qualifications/Requirements:

• Excellent communication and customer service skills.
• Knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external personalities.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline-driven environment.

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings , you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WXIX-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.