Multimedia Revenue Executive — ROI-Driven Growth

GRAY MEDIA; Lexington (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

WKYT-TV/Gray Media in Lexington, KY seeks a Multimedia Executive to drive local advertising revenue. You will craft strategic plans, develop display, SEM/SEO and TV solutions, and grow key accounts with ROI-focused proposals.

You'll upsell, manage pipelines in Matrix CRM, and present formal proposals. This role requires 3–5 years in sales, strong communication, and proficiency with Microsoft Office; a team-oriented, fast-paced environment.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 3–5 years related experience preferred.
• Excellent communication and customer service skills.
• Proficient in Microsoft Office suite (Excel, PowerPoint, Word).
• Team player who can produce quality results in a fast-paced environment.

Responsibilities

• Create strategic business plans with the manager to meet revenue goals monthly, quarterly, and yearly.
• Develop advertising solutions for new customers that deliver ROI.
• Upsell customers with proof of performance and results.
• Maintain and grow target accounts in the pipeline at all times.
• Source new prospects in the pipeline and replenish as needed.
• Conduct Needs Analysis and account reviews to uncover essential needs.
• Demonstrate product knowledge and value to customers.
• Explain benefits of Digital (SEM, SEO, Social, Display) integrated with TV.

Skills

Excellent communication

Customer service

Team player

Creativity

Organizational skills

Education

Bachelor's degree or better

Tools

CRM Matrix

Excel

PowerPoint

Word

Job description

WKYT-TV/Gray Media in Lexington, KY seeks a Multimedia Executive to drive local advertising revenue. You will craft strategic plans, develop display, SEM/SEO and TV solutions, and grow key accounts with ROI-focused proposals.

You'll upsell, manage pipelines in Matrix CRM, and present formal proposals. This role requires 3–5 years in sales, strong communication, and proficiency with Microsoft Office; a team-oriented, fast-paced environment.