MEDIA EXECUTIVE (ASSO) - WKYT

GRAY MEDIA; Lexington (KY); On-site; USD 55,000 - 75,000; Full time

Job summary

WKYT-TV/Gray Media in Lexington, KY seeks a Multimedia Executive to drive local advertising revenue. You will craft strategic plans, develop display, SEM/SEO and TV solutions, and grow key accounts with ROI-focused proposals.

You'll upsell, manage pipelines in Matrix CRM, and present formal proposals. This role requires 3–5 years in sales, strong communication, and proficiency with Microsoft Office; a team-oriented, fast-paced environment.

Qualifications

• Bachelor's degree or equivalent combination of education and experience.
• 3–5 years related experience preferred.
• Excellent communication and customer service skills.
• Proficient in Microsoft Office suite (Excel, PowerPoint, Word).
• Team player who can produce quality results in a fast-paced environment.

Responsibilities

• Create strategic business plans with the manager to meet revenue goals monthly, quarterly, and yearly.
• Develop advertising solutions for new customers that deliver ROI.
• Upsell customers with proof of performance and results.
• Maintain and grow target accounts in the pipeline at all times.
• Source new prospects in the pipeline and replenish as needed.
• Conduct Needs Analysis and account reviews to uncover essential needs.
• Demonstrate product knowledge and value to customers.
• Explain benefits of Digital (SEM, SEO, Social, Display) integrated with TV.

Skills

Excellent communication

Customer service

Team player

Creativity

Organizational skills

Education

Bachelor's degree or better

Tools

CRM Matrix

Excel

PowerPoint

Word

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WKYT-TV is home to the CBS and CW affiliates in beautiful Lexington, KY. The station sits amongst picturesque horse farms in the Thoroughbred Capital of the World.

The Lexington DMA (#63) provides a competitive news environment and WKYT has emerged as the news leader, producing over 11.5 hours of news per day. Our team of award-winning professionals thrive in a fast-paced, yet fun, environment.

Lexington is home to a thriving downtown scene, phenomenal restaurants and breweries, and, of course, Keeneland Race Course, the most beautiful horse track you'll ever visit. For outdoor enthusiasts, Red River Gorge and the Appalachian Mountains are calling your name. And in the summers, Lake Cumberland is just a short drive south to get your boating fix.

Lexington is home to the University of Kentucky, where basketball is a way of life! Once you see a game at historic Rupp Arena, your life will never be the same!

At WKYT, we believe the Kentucky way of life is special, and it's our mission to stand up for those who hold it sacred.

Job Summary/Description:

WKYT-TV has an exciting opportunity for a Multimedia Executive to join our Sales team! We provide the culture, tools, and environment for you to achieve unlimited success by offering great ideas and creative executions to local businesses.

This role develops new revenue, focused on the customer's return on investment. Retains and grows accounts through insight proposals, proof of performance, and maximizing station assets.

Duties/Responsibilities include, but are not limited to:

• Create a strategic business plan with manager to meet and exceed all revenue goals and targets on a monthly, quarterly, and annual basis.
• Develop advertising solutions for new customers that deliver results to their customers.
• Upsell customers by providing proof of performance and solid results.
• Work target accounts in the pipeline at all times. Replenish as these accounts emerge.
• Source extra accounts (prospects) in the pipeline at all times. Replenish as these accounts emerge.
• Conduct Needs Analysis and account reviews to uncover the customer’s most essential needs.
• Able to demonstrate product knowledge and value to their customers.
• Able to explain the benefits of Digital (SEM, SEO, Social, Display) and its integration with TV, in tandem with digital personnel.
• Effectively negotiate with customers to meet a winning return on investment.
• Collaborate with Media Manager to provide timely and accurate traffic instructions; conduct account maintenance including make-goods posts, and aging/collections.
• Create and deliver formal written and verbal presentations to clients.
• Use CRM (Matrix) to manage day-to-day activity, build a pipeline, and ensure execution.
• Use CRM (Matrix) tool for projections, weekly

Qualifications/Requirements:

• Bachelor's or equivalent combination of education and experience.
• 3-5 years related experience preferred.
• Excellent communication and customer service skills.
• Must be knowledgeable in Microsoft Office suite, such as Excel, PowerPoint, and Word (preferred, not required).
• Team player who can produce quality results and work with a variety of internal and external customers.
• Candidate should be creative, flexible, and able to adapt to industry change.
• Strong organizational skills and the ability to work effectively in a fast-paced, deadline driven.

WKYT-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.