Multimedia Account Executive — Digital & Broadcast Advertising

CUMULUS MEDIA; Florence (SC); On-site; USD 33,000 - 45,000; Full time

Benefits offered by this job

Medical/Dental/Vision insurance

401K with company match

Paid time off

Life and disability insurance

Wellness program

Employee referral bonus

Job summary

Cumulus Media Florence is hiring a Multimedia Account Executive to grow our local advertiser base with consultative, multi-platform sales. You will manage relationships, uncover opportunities, and tailor campaigns across broadcast, digital, and events to meet client goals.

The role emphasizes new business development, quota attainment, and leveraging digital assets to boost revenue while delivering exceptional customer service in a dynamic market.

Qualifications

• 1–2 years outside sales experience, media sales preferred.
• Proven knowledge of digital advertising, including programmatic, social, and mobile.
• Excellent communication, presentation, and relationship-building skills.

Responsibilities

• Prospect, qualify, and secure new business through networking, cold calling, referrals and client meetings.
• Conduct needs analysis, manage CRM pipeline, and ensure accurate forecasting.
• Sell advertising solutions across broadcast, digital, and events.
• Drive digital revenue through Cumulus digital assets (streaming, web, social).
• Develop multi-platform, integrated sales presentations; negotiate and close.
• Meet and exceed annual sales quotas through proactive engagement.
• Deliver presentations demonstrating multimedia solutions for client goals.
• Apply consultative selling techniques to meet client objectives.
• Deliver exceptional customer service.

Skills

Outside sales

Media sales

Digital advertising

Communication skills

Relationship building

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM software

Job description

Cumulus Media Florence is hiring a Multimedia Account Executive to grow our local advertiser base with consultative, multi-platform sales. You will manage relationships, uncover opportunities, and tailor campaigns across broadcast, digital, and events to meet client goals.

The role emphasizes new business development, quota attainment, and leveraging digital assets to boost revenue while delivering exceptional customer service in a dynamic market.