Multi-Platform Paid Media Strategist

The Potter’s House; Dallas (TX); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental/Vision insurance

Employee assistance program

Flexible spending account

Health insurance

Life insurance

Paid time off

Tuition reimbursement

Job summary

The Potter’s House in Dallas, TX is seeking a Paid Media Specialist to develop, manage, and optimize paid advertising campaigns across Google, Facebook, LinkedIn, and more. You will set audiences, KPIs, and budgets to drive traffic, leads, and conversions while coordinating with marketing and analytics teams.

Ideal candidates have 3–5 years of paid media experience, strong analytical skills, and a track record of delivering measurable ROI.

Qualifications

• Bachelor’s degree in marketing or related field.
• 3–5 years of paid media experience across platforms.
• Proven ROI-driven campaign performance.

Responsibilities

• Develop and optimize cross-platform paid media campaigns.
• Define audiences, KPIs, and bid strategies.
• Manage budgets and monitor spend daily.
• Collaborate with creative and analytics teams.
• Generate performance reports for stakeholders.

Skills

Paid media planning

Google Ads

Facebook/Instagram Ads

Analytics

A/B testing

Bid management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

DV360

GA/Analytics tools

Job description

The Potter’s House in Dallas, TX is seeking a Paid Media Specialist to develop, manage, and optimize paid advertising campaigns across Google, Facebook, LinkedIn, and more. You will set audiences, KPIs, and budgets to drive traffic, leads, and conversions while coordinating with marketing and analytics teams.

Ideal candidates have 3–5 years of paid media experience, strong analytical skills, and a track record of delivering measurable ROI.