Paid Media Strategist: Lead Digital Ad Growth

Berkshire Hathaway Inc; Irving (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Competitive compensation

Career growth opportunities

Medical, vision, and dental coverage

Paid vacation and holidays

401(k) with company match

Job summary

A leading automotive dealership group in Irving, Texas, is seeking a Paid Media Specialist to manage paid digital marketing campaigns across various platforms. The ideal candidate will have a bachelor's degree, relevant certifications, and up to 3 years of experience. Responsibilities include optimizing campaigns for multiple dealerships, analyzing traffic data in Google Analytics, and collaborating with stakeholders to drive traffic growth. The position offers competitive pay and a full-time onsite environment at a state-of-the-art headquarters.

Qualifications

• Bachelor's degree preferred; equivalent experience accepted.
• Up to 3 years of experience managing paid digital campaigns.
• Experience with project management platforms preferred.
• Google Ads, Microsoft Ads and Google Analytics certification required within 30 days.

Responsibilities

• Manage large budgets for multiple dealerships across platforms.
• Build effective Meta and paid search campaigns.
• Improve account performance through optimization and A/B testing.
• Conduct traffic analysis in Google Analytics related to paid digital traffic.

Skills

Basic knowledge of Microsoft Excel

Excellent communication skills

Working knowledge of Google Analytics

Mathematically inclined

Education

Bachelor’s degree preferred

Up to 3 years of experience managing paid digital campaigns

Google Ads, Microsoft Ads and Google Analytics certification

Tools

Google Ads

Microsoft Ads

Google Analytics

Asana

Monday

Job description

A leading automotive dealership group in Irving, Texas, is seeking a Paid Media Specialist to manage paid digital marketing campaigns across various platforms. The ideal candidate will have a bachelor's degree, relevant certifications, and up to 3 years of experience. Responsibilities include optimizing campaigns for multiple dealerships, analyzing traffic data in Google Analytics, and collaborating with stakeholders to drive traffic growth. The position offers competitive pay and a full-time onsite environment at a state-of-the-art headquarters.