Paid Media Strategist for Growth & Impact

Aligned Data Centers, LLC; Plano (TX); On-site; USD 95,000 - 130,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Paid time off

Disability insurance

Wellness programs

Job summary

Aligned Data Centers in Plano, TX seeks an Ad Campaign Manager to own planning, execution, and performance of paid media programs end to end. You will translate brand strategy into campaigns targeting hyperscale and enterprise customers, while supporting local recruitment and ongoing community engagement.

The role is hands-on and data-forward, managing budgets, agencies, and channel mix, with collaboration across Sales, People & Culture, Communications, and Community Engagement to advance

Qualifications

• 5 to 8+ years of experience managing paid media or integrated advertising campaigns.
• Experience in data centers, energy, real estate, or large-scale infrastructure is a strong advantage.
• Hands-on proficiency with digital advertising and analytics platforms.
• Proven ability to manage agencies and vendors, including briefing and negotiation.
• Strong analytical skills to build measurement frameworks and translate data into recommendations.
• Experience running B2B campaigns to enterprise buying committees.
• Excellent project management across multiple concurrent campaigns and stakeholders.

Responsibilities

• Build and manage Aligned's integrated paid media calendar across digital, search, social, trade, OOH, and local channels.
• Own end-to-end campaign execution: briefing, audience definition, trafficking, flighting, budgeting, optimization, reporting.
• Manage media agency and vendor relationships, including scopes, insertions, negotiation, and QA against brand standards.
• Develop and maintain campaign measurement frameworks; define KPIs and dashboards; report performance and spend efficiency.
• Collaborate with Creative and partners to ensure assets are on-brand and delivered on schedule.
• Support recruitment marketing with People & Culture for local markets where hiring is happening.
• Coordinate with Community Engagement on market-level campaigns reflecting local sentiment.
• Manage budgets, forecasts, POs, and invoicing with Finance; ensure compliance with guidelines and privacy.
• Refine playbook and trafficking workflow to scale the program as the portfolio grows.

Job description

Aligned Data Centers in Plano, TX seeks an Ad Campaign Manager to own planning, execution, and performance of paid media programs end to end. You will translate brand strategy into campaigns targeting hyperscale and enterprise customers, while supporting local recruitment and ongoing community engagement.

The role is hands-on and data-forward, managing budgets, agencies, and channel mix, with collaboration across Sales, People & Culture, Communications, and Community Engagement to advance