Paid Media Strategist

Primelis; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

Primelis is seeking an experienced Paid Media Specialist to join our dynamic team in New York. You will manage a portfolio of high-end global clients, designing, executing, and optimizing sophisticated paid media strategies across multiple platforms.

The ideal candidate will have a proven ROI track record, strong client relationships, and deep knowledge of paid media ecosystems, with the ability to translate objectives into actionable roadmaps.

Qualifications

• Minimum of 3 years of experience in paid media.
• Experience with scale-up and enterprise-level clients is a plus.
• Proven track record of managing large paid media budgets and exceeding targets.

Responsibilities

• Serve as trusted advisor to key clients, translating business objectives into multi-channel paid media strategies.
• Develop bespoke paid media roadmaps with budgets and performance measurement.
• Oversee end-to-end paid media campaigns across Google Ads, Meta, LinkedIn, TikTok, and programmatic.
• Mentor junior team members and contribute to internal methodologies and training.

Skills

Strategic thinking

Client relationship management

Communication

Analytical mindset

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Job description

We are seeking experienced and results-driven Paid Media Specialist to join our dynamic team. Managing a portfolio of high-end and global clients, you will be responsible for providing expert-level consulting services, specializing in the design, execution, and optimization of sophisticated paid media strategies.

The ideal candidate possesses a deep understanding of the paid media ecosystem, a proven track record of driving significant ROI for clients, and exceptional client relationship management skills.

Key Responsibilities:

1/ Strategic Consulting:

• Serve as a trusted advisor to key clients, understanding their business objectives and translating them into comprehensive, multi-channel paid media strategies.
• Develop bespoke paid media roadmaps, outlining tactical execution plans, budget allocations, and performance measurement frameworks.
• Collaborate cross-functionally with other teams (e.g., SEO, content, analytics) to deliver integrated client solutions.
• Stay abreast of industry trends, emerging platforms, and technological advancements in paid media, providing proactive insights and recommendations to clients.

2/ High-end client Relationship Management:

• Manage a portfolio of top high-end clients with an international footprint across Europe and the US markets.
• Build and maintain strong, long-term relationships with senior-level client stakeholders.
• Present complex data and strategic recommendations clearly and concisely to non-technical audiences.
• Conduct regular client check-ins and business reviews to discuss performance, and identify areas for improvement.

3/ Campaign Management & Optimization:

• Oversee the end-to-end management of complex paid media campaigns across various platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, programmatic, native advertising).
• Lead the development of advanced targeting strategies, audience segmentation, and bidding methodologies.
• With the support of our Data team utilize advanced analytics and reporting tools to monitor campaign performance, identify trends, and provide actionable insights.
• Potentially mentor and guide junior experts, sharing expertise and best practices.
• Contribute to the development of internal methodologies, tools, and training programs related to paid media.

Qualifications:

Experience:

• A minimum of 3 years of experience in paid media is required.
• Proven experience working with scale up and enterprise-level clients with complex organizational structures.
• Demonstrable track record of successfully managing large-scale paid media budgets and consistently exceeding client performance targets would be a huge plus

Soft Skills:

• Exceptional communication, presentation, and interpersonal skills.
• Strong strategic thinking and problem-solving abilities.
• Highly organized with meticulous attention to detail.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Technical Proficiency:

• Expert-level proficiency in Google Ads, Meta Ads Manager, LinkedIn Ads, and other major paid media platforms.
• Strong analytical skills with the ability to interpret complex data, identify trends, and draw actionable conclusions.

What We Offer:

• Competitive salary commensurate with experience.
• Opportunities for continuous learning and professional development.
• A collaborative and supportive work environment where your expertise is valued.
• The chance to work with a diverse portfolio of exciting clients and make a significant impact.