Multi-Platform Paid Media Strategist | Lead Gen & Retargeting

Potomac; Bethesda (MD); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Health savings account option

401(k) & other retirement benefits

Paid maternity leave

Paid paternity leave

Commuter benefits

Disability insurance

Paid time off

Job summary

Potomac is seeking a Paid Ads Specialist to drive multi-platform performance and retargeting efforts from our Bethesda HQ. In-office role focused on delivering data-driven campaigns across LinkedIn, Google, and Meta to generate awareness and qualified leads.

The ideal candidate has 3–5 years in paid media, strong targeting and attribution skills, and a track record of ROI-driven optimization. Join a hands-on team committed to execution and growth.

Qualifications

• 3–5 years of experience managing paid digital advertising campaigns.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, and Meta Ads Manager.
• Proven ability to build lead generation and conversion-focused campaigns.
• Strong audience targeting, retargeting, attribution, and conversion tracking.
• Experience managing advertising budgets and measuring ROI.
• Analytical mindset with data-driven optimization.
• Excellent communication and project management skills.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

Responsibilities

• Develop and manage paid advertising campaigns across LinkedIn, Google Ads, Meta, and other relevant platforms.
• Build full-funnel marketing campaigns designed to drive awareness, engagement, lead generation, and conversion.
• Create audience targeting strategies based on demographic, behavioral, and intent-based data.
• Manage campaign budgets and optimize spending to maximize ROI and efficiency.
• Design and implement retargeting campaigns across multiple channels; build audience segmentation.
• Create multi-touch nurturing campaigns that move prospects through the buyer journey.
• Monitor campaign performance and identify opportunities for improvement; conduct A/B testing.

Skills

Paid media management

Audience targeting

Analytics & optimization

Budget management

Communication

Education

Bachelor’s degree in Marketing

Tools

LinkedIn Campaign Manager

Google Ads

Meta Ads Manager

Google Analytics 4

HubSpot

Job description

Potomac is seeking a Paid Ads Specialist to drive multi-platform performance and retargeting efforts from our Bethesda HQ. In-office role focused on delivering data-driven campaigns across LinkedIn, Google, and Meta to generate awareness and qualified leads.

The ideal candidate has 3–5 years in paid media, strong targeting and attribution skills, and a track record of ROI-driven optimization. Join a hands-on team committed to execution and growth.