Senior Paid Media Strategist — Social & Programmatic

JCPenney; Dallas (TX); On-site; USD 54,000 - 87,000; Full time

Job summary

A prominent retail company is seeking a Paid Media Senior Specialist to develop and execute paid social and programmatic display strategies. This role requires expertise in digital marketing, budget management, and data analytics to drive campaign success. Candidates with a Bachelor's degree in Marketing and 1-3 years of experience in related fields are encouraged to apply. This full-time role is based in Dallas, Texas and offers a salary range of $54,000 - $87,000 per year.

Qualifications

• 1-3 years of experience in digital marketing, specializing in paid social and programmatic display.
• Solid understanding of brand building strategies and audience targeting.
• Strong analytical skills and ability to interpret data to optimize campaigns.

Responsibilities

• Develop paid media strategies aligned with brand objectives.
• Execute end-to-end paid social and programmatic display campaigns.
• Analyze campaign performance data to identify trends and optimization areas.

Skills

Paid social platforms expertise

Programmatic advertising proficiency

Data analytics skills

Creativity in ad development

Communication skills

Education

Bachelor's degree in Marketing, Advertising, or related field

Tools

Meta

TikTok

Pinterest

Data analytics tools

Job description

A prominent retail company is seeking a Paid Media Senior Specialist to develop and execute paid social and programmatic display strategies. This role requires expertise in digital marketing, budget management, and data analytics to drive campaign success. Candidates with a Bachelor's degree in Marketing and 1-3 years of experience in related fields are encouraged to apply. This full-time role is based in Dallas, Texas and offers a salary range of $54,000 - $87,000 per year.