Paid Media Specialist

OMGHired; Phoenix (AZ); A distancia; USD 60.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical benefits

Dental

Vision

PTO

401(k) savings plan

Remote position

Room to grow

Descripción de la vacante

O’Rourke Media Group is seeking an experienced Paid Media Specialist to join our growing digital team. You will launch and manage paid campaigns across Google, Meta, SEO, and other channels while collaborating with clients in a fast-paced environment.

You will lead tracking, optimization, and performance reporting, while staying current on platform updates and best practices. Remote position with room to grow and internal promotion opportunities.

Formación

• Bachelor’s degree in marketing, advertising, communications, or related field.
• Minimum 2 years of experience executing paid media campaigns (Google, Meta/FB experience required).
• Proven ability to launch, optimize, and scale campaigns across multiple platforms.
• Google Ads Certification (or ability to obtain within 90 days).
• Experience with campaign tracking tools (Google Tag Manager, Meta Pixel, Google Analytics, CallRail, SEMRush).
• Client-facing communication experience and ability to explain performance results.
• High attention to detail with the ability to deliver accurate work in a fast-paced environment.
• Experience running campaigns across multiple industries is a plus.
• Familiarity with local SEO, Google Business Profile optimization, and visibility in AI search results (ChatGPT, Gemini, AI Overviews).

Responsabilidades

• Build, launch, and manage SEM, targeted display, paid social, and video campaigns.
• Enable and maintain campaign tracking.
• Monitor and analyze campaign performance; proactively optimize.
• Collaborate with Digital Fulfillment and Sales to meet client expectations.
• Communicate monthly performance metrics and insights to Sales and clients.
• Stay current on paid media best practices and platform updates.

Conocimientos

Paid media management

Client-facing communication

Campaign optimization

Google Ads Certification

Analytics & reporting

Multi-platform campaigns

Educación

Bachelor’s degree in marketing/advertising/communications

Herramientas

Google Tag Manager

Meta Pixel

Google Analytics

CallRail

SEMRush

Descripción del empleo

O’Rourke Media Group is looking for an experienced Paid Media Specialist to join our growing digital team. The ideal candidate will have hands-on experience launching and managing paid
media campaigns across multiple platforms, with a focus on Google, Meta
(Facebook/Instagram), SEO, and other key digital channels.

This role is a great opportunity for someone who wants to sharpen their skills across multiple platforms and work directly with clients in a fast-paced, team-oriented environment.

Responsibilities:

Build, launch, and manage SEM, targeted display, paid social, and video campaigns. Enable and maintain campaign tracking. Monitor and analyze campaign performance; proactively recommend and implement optimizations. Collaborate closely with Digital Fulfillment and Sales teams to deliver on client expectations. Communicate monthly performance metrics and campaign insights to Sales and clients. Stay current on best practices, platform updates, and emerging trends in paid media.

Qualifications:

Bachelor’s degree in marketing, advertising, communications, or related field. Minimum 2 years of experience executing paid media campaigns (Google, Meta/FB experience required). Proven ability to launch, optimize, and scale campaigns across multiple platforms. Google Ads Certification (or ability to obtain within 90 days). Experience with campaign tracking tools (Google Tag Manager, Meta Pixel, Google Analytics, CallRail, SEMRush). Client-facing communication experience and ability to explain performance results. High attention to detail with the ability to deliver accurate work in a fast-paced environment. Experience running campaigns across multiple industries is a plus. Familiarity with local SEO, Google Business Profile optimization, and visibility in AI search results (ChatGPT, Gemini, AI Overviews).

Compensation & Benefits:

• Full benefits: medical
• dental
• vision
• PTO
• 401(k) savings plan
• Room to grow – we promote from within
• Remote position

About the Company

O’Rourke Media Group is a family-owned, diversified media company that was formed in 2018. Originally just a holding company that owned a few newspapers, O’Rourke Media Group (OMG) has established itself as an industry-leading, digital media company comprising a cutting edge digital agency and an impressive group of award-winning, hyper-local print newspapers andniche magazines. OMG now operates in nine states, 46 markets with 65 publications and hyper-local websites.