Hybrid Paid Media Pro: Google & Meta Ads Expert

Brinks Home; Farmers Branch (TX); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) with Employer Match

Paid Time Off & Paid Holidays

HSA/FSA

Life & AD&D Insurance

Disability Coverage

Job summary

Brinks Home is seeking a hands-on Paid Media Specialist to own the build, launch, and optimization of our paid campaigns across Google and Meta. You will be in the ad platforms daily, crafting campaigns, reading data, and driving performance.

Reporting to the Director of Growth Marketing, this hybrid role requires residence in the Dallas‑Fort Worth area. You will collaborate with marketing, web, and sales teams, manage an external agency when needed, and stay current with platform updates.

Qualifications

• 4+ years hands-on experience building and managing paid campaigns in Google Ads and Meta Ads.

Responsibilities

• Build, launch, and manage paid campaigns in Google Ads and Meta Ads Manager.
• Own campaign structure, keyword strategy, audience targeting, bidding, and pacing.
• Monitor performance daily and optimize CPA, ROAS, CTR, and conversion rate.
• Plan and run A/B tests on ad creative, copy, audiences, landing pages, and bid strategies.
• Set up and maintain conversion tracking, pixels, and tagging with web/analytics teams.
• Analyze campaign data and build clear reports with actionable recommendations.
• Create executive-facing reports summarizing performance and recommendations.
• Coordinate with creative, web, and sales teams; manage external agency if needed.
• Stay current on platform updates, policies, and best practices.
• Other items as assigned.

Skills

Hands-on campaign building

Google Ads

Meta Ads

Analytics & data-driven decisions

Project management

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

GA4

Looker Studio

Google Tag Manager

BI reporting tools

Job description

Brinks Home is seeking a hands-on Paid Media Specialist to own the build, launch, and optimization of our paid campaigns across Google and Meta. You will be in the ad platforms daily, crafting campaigns, reading data, and driving performance.

Reporting to the Director of Growth Marketing, this hybrid role requires residence in the Dallas‑Fort Worth area. You will collaborate with marketing, web, and sales teams, manage an external agency when needed, and stay current with platform updates.