Multi-Platform Media Sales Executive

Cumulus Media Inc.; Baton Rouge (LA); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday time off

Life insurance

Disability insurance

Wellness programs

Employee referral bonus program

Job summary

Cumulus Media Inc. in Baton Rouge, LA is seeking a Multimedia Account Executive to join our Sales Team and grow revenue across traditional and digital products for local and national clients.

You will present integrated marketing solutions across radio, streaming, websites, social media, and events, develop a robust pipeline, negotiate deals, and close business while delivering measurable results. This role emphasizes prospecting, client relationships, and a passion for digital advertising, with

Qualifications

• 2+ years of sales experience required; with background in broadcast, media or digital advertising sales highly preferred.
• Bachelor's degree in business, marketing or related field preferred, but not required.
• Valid driver's license required. Driving is an essential function of this position because regular travel is required toperform key job duties, including meeting with clients & prospects, as well as attending business-related events.
• Passion for developing new business relationships in an outside sales role, including preparing and presenting sales opportunities and post-sale successes to clients/potential clients.
• Strong understanding of lead generation and ability to connect with viable prospects.
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business.
• Excellent communication skills.
• Self-motivating and entrepreneurial spirit; with a positive and friendly attitude and willingness to collaborate.
• High energy and passion for sales.
• Flexible, creative and curious.
• Digitally savvy - proficient in Microsoft Office suite, social networking platforms and CRM tools highly preferred.

Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and foster long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Skills

Sales experience

Communication

Lead generation

Negotiation

Networking

Time management

Entrepreneurial spirit

Creativity

Curiosity

Digital savvy

Education

Bachelor's degree in business, marketing or related field

Tools

CRM tools

Microsoft Office

Social networking platforms

Job description

Cumulus Media Inc. in Baton Rouge, LA is seeking a Multimedia Account Executive to join our Sales Team and grow revenue across traditional and digital products for local and national clients.

You will present integrated marketing solutions across radio, streaming, websites, social media, and events, develop a robust pipeline, negotiate deals, and close business while delivering measurable results. This role emphasizes prospecting, client relationships, and a passion for digital advertising, with