Multi-Channel Social Media Strategist

Liberty Seeds; Minnetonka (MN); On-site; USD 40,000 - 70,000; Full time

Job summary

Center of the American Experiment in Minnetonka, MN is seeking a Social Media Specialist to advance our marketing reach. You will own content creation, multi-channel posting, and engagement strategies across X, Facebook, Instagram, YouTube, and TikTok, while collaborating with a skilled marketing team.

You will leverage AI to produce engaging video clips, craft social-first graphics, and analyze data to refine campaigns.

Qualifications

• 1-5 years experience as a social media specialist, digital media specialist or similar role
• Strong understanding of social media trends and best practices
• Experience with social media content production
• Experience with social media publishing tools (METRICOOL, Sprout Social)
• Basic understanding of AI for marketing
• Video editing experience a plus
• Strong written communication skills across diverse media channels, including writing for social media, web, and email
• Well-organized and detail-oriented
• Bachelor's degree or equivalent experience

Responsibilities

• Manage American Experiment's social media presence and platforms including X, Facebook, Instagram, YouTube, and TikTok
• Develop and execute a multi-channel social media strategy, creating platform-specific content tailored to the unique audience, format, and best practices of each channel
• Increase engagement for existing audiences and acquire new followers with high-quality social initiatives
• Use AI tools to produce video clips of American Experiment's podcasts optimized for engagement and aimed at gaining new podcast subscribers and social media followers
• Create graphics and other social-first content
• Use AI to analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Monitor media mentions for use in social
• Stay up to date with new and emerging trends to help keep American Experiment's social media presence consistently relevant

Skills

Social media strategy

Content production

Video editing

AI for marketing

Written communication

Organization

Education

Bachelor's degree or equivalent experience

Tools

METRICOOL

Sprout Social

WordPress

Premier Pro

DaVinci Resolve

Job description

Center of the American Experiment in Minnetonka, MN is seeking a Social Media Specialist to advance our marketing reach. You will own content creation, multi-channel posting, and engagement strategies across X, Facebook, Instagram, YouTube, and TikTok, while collaborating with a skilled marketing team.

You will leverage AI to produce engaging video clips, craft social-first graphics, and analyze data to refine campaigns.