Social Media Specialist

Liberty Seeds; Minnetonka (MN); On-site; USD 40,000 - 70,000; Full time

Job summary

Center of the American Experiment in Minnetonka, MN is seeking a Social Media Specialist to advance our marketing reach. You will own content creation, multi-channel posting, and engagement strategies across X, Facebook, Instagram, YouTube, and TikTok, while collaborating with a skilled marketing team.

You will leverage AI to produce engaging video clips, craft social-first graphics, and analyze data to refine campaigns.

Qualifications

• 1-5 years experience as a social media specialist, digital media specialist or similar role
• Strong understanding of social media trends and best practices
• Experience with social media content production
• Experience with social media publishing tools (METRICOOL, Sprout Social)
• Basic understanding of AI for marketing
• Video editing experience a plus
• Strong written communication skills across diverse media channels, including writing for social media, web, and email
• Well-organized and detail-oriented
• Bachelor's degree or equivalent experience

Responsibilities

• Manage American Experiment's social media presence and platforms including X, Facebook, Instagram, YouTube, and TikTok
• Develop and execute a multi-channel social media strategy, creating platform-specific content tailored to the unique audience, format, and best practices of each channel
• Increase engagement for existing audiences and acquire new followers with high-quality social initiatives
• Use AI tools to produce video clips of American Experiment's podcasts optimized for engagement and aimed at gaining new podcast subscribers and social media followers
• Create graphics and other social-first content
• Use AI to analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Monitor media mentions for use in social
• Stay up to date with new and emerging trends to help keep American Experiment's social media presence consistently relevant

Skills

Social media strategy

Content production

Video editing

AI for marketing

Written communication

Organization

Education

Bachelor's degree or equivalent experience

Tools

METRICOOL

Sprout Social

WordPress

Premier Pro

DaVinci Resolve

Job description

Center of the American Experiment is Minnesota's think tank. Its mission is to change Minnesota's civic culture by promoting free-market, limited government policies. In addition to writing and commissioning papers, holding public meetings and informing legislators, American Experiment engages in an aggressive outreach program including op-eds, radio ads, videos, television ads, billboards, emails, an active web site (www.americanexperiment.org), a quarterly magazine, Thinking Minnesota, three podcasts, social media, and more. Through these means, American Experiment brings conservative messages to millions of Minnesotans.

About the Position

The Social Media Specialist will make a difference every day working as a key member of the award-winning marketing and communications team at our mission-driven organization. This is an onsite role based in Minnetonka, MN, and reports to the President of American Experiment. The anticipated start date for this role is January 2027.

American Experiment prides itself on going beyond the white paper to conduct marketing campaigns that get attention and change hearts and minds. The Social Media Specialist will be responsible for executing American Experiment's social media strategy to expand our presence across all major social platforms. Our posts and video clips are already reaching millions, but you will take us to the next level!

The Social Media Specialist will manage multiple priorities simultaneously with strong attention to detail and ability to operate independently and in collaboration with others. Adaptability, time management, and strong writing skills are essential.

Responsibilities:

• Manage American Experiment's social media presence and platforms including X, Facebook, Instagram, YouTube, and TikTok
• Develop and execute a multi-channel social media strategy, creating platform-specific content tailored to the unique audience, format, and best practices of each channel
• Increase engagement for existing audiences and acquire new followers with high-quality social initiatives
• Use AI tools to produce video clips of American Experiment's podcasts optimized for engagement and aimed at gaining new podcast subscribers and social media followers
• Create graphics and other social-first content
• Use AI to analyze marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
• Monitor media mentions for use in social
• Stay up to date with new and emerging trends to help keep American Experiment's social media presence consistently relevant

Skills and Expertise:

• 1-5 years experience as a social media specialist, digital media specialist or similar role
• Strong understanding of social media trends and best practices
• Experience with social media content production
• Experience with social media publishing tools (METRICOOL, Sprout Social)
• Basic understanding of AI for marketing
• Video editing experience a plus
• Strong written communication skills across diverse media channels, including writing for social media, web, and email
• Well-organized and detail-oriented
• Bachelor's degree or equivalent experience

Tools:

• Social media management tools (METRICOOL, Sprout Social) for Facebook, Instagram, X, YouTube, TikTok, LinkedIn
• AI-based video editing tools (Klap, OpusClip, Riverside)
• Media tracking tools (Critical Mention, Meltwater)
• Microsoft Office Suite (Excel, Word, PowerPoint, Outlook)
• Preferred: Video editing software (Premier Pro, Davinci Resolve)
• Preferred: WordPress

While we thank all applicants in advance for their interest in this position,

There is no application deadline for this position. Applications are accepted on a rolling basis. This job will remain posted on our site until it is filled.