Senior Social Media Lead: Strategy, Storytelling & Growth

Confident Search Consultants; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Confident Search Consultants is seeking a Social Media Manager to own and evolve our organic social strategy across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You will lead creative storytelling, content planning, and influencer collaborations to grow awareness and audience engagement.

You will balance strategic thinking with hands-on content creation, coordinate shoots, and work with partners to ensure authentic brand storytelling.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience managing multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills with adaptable tone per platform.
• Creative mindset with strong organization for multiple projects and deadlines.
• Attention to detail while maintaining the big creative picture.
• Confidence to bring new ideas and curiosity to experiment.

Responsibilities

• Own the social strategy and develop an organic social plan to grow awareness and engagement across platforms.
• Define and maintain a recognizable, authentic brand voice for all channels.
• Create platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube, etc.
• Lead planning and development of social-first campaigns and timely content.
• Build a community through conversations, engagement and long-term growth.
• Monitor trends, platform changes and emerging technologies to inform ideas.
• Identify and manage influencer partnerships and campaigns that feel authentic.
• Collaborate with creative partners and internal teams to execute concepts.
• Coordinate on-site shoots and social-first storytelling opportunities.
• Run and organize the content calendar with room for spontaneous posts.
• Track performance and analyze data to inform future content.

Skills

Social media strategy

Content creation

Analytics

Influencer partnerships

Copywriting

Project management

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Job description

Confident Search Consultants is seeking a Social Media Manager to own and evolve our organic social strategy across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You will lead creative storytelling, content planning, and influencer collaborations to grow awareness and audience engagement.

You will balance strategic thinking with hands-on content creation, coordinate shoots, and work with partners to ensure authentic brand storytelling.