Social Media Manager

Evlo AI; Austin (TX); On-site; USD 70,000 - 110,000; Full time

Job summary

Evlo AI is seeking a seasoned Social Media Manager to own the end-to-end strategy for our social presence across LinkedIn, X, Instagram, TikTok, and YouTube. You will translate product launches and customer stories into channel-native content, partnering with content, design, and demand-gen teams to grow an audience that converts.

You will lead a data-driven program, manage paid campaigns, and collaborate with executives to build employee advocacy and thought leadership, staying ahead of

Qualifications

• 4–7 years of social media management experience in tech or high-growth environments.
• Proven ability to grow organic channels and drive measurable pipeline or revenue.
• Proficient with Sprout Social, Hootsuite, Buffer, and GA4 analytics.
• Strong writing skills with adaptable tone across platforms.

Responsibilities

• Develop and execute the social media roadmap across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to brand and demand-generation goals
• Own the content calendar: plan, brief, and ship daily and weekly posts, video clips, and campaigns with designers and writers
• Manage paid social campaigns on LinkedIn Ads and Meta, owning budgets, targeting, and creative testing against CAC and CPL targets
• Track and report performance using native analytics, Sprout Social or Hootsuite, and GA4; turn insights into monthly strategy adjustments
• Grow and engage the community: monitor comments and mentions, respond in brand voice, and escal opportunities to sales and support
• Partner with executives and subject-matter experts to build employee advocacy and thought-leadership programs
• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and content types with rapid experimentation

Skills

Social media strategy

Content strategy

Writing & editing

Analytics & reporting

Video-first content

B2B tech experience

Campaign optimization

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Buffer

GA4

Job description

About The Role

The role owns the social media strategy end-to-end for a fast-growing technology company: building brand presence, driving engagement, and feeding measurable pipeline across LinkedIn, X, Instagram, TikTok, and YouTube.

You will translate product launches, thought leadership, and customer stories into channel-native content, partnering with content, design, and demand-gen teams to grow an audience that converts - not just one that follows.

Key Responsibilities

• Develop and execute the social media roadmap across LinkedIn, X, Instagram, TikTok, and YouTube, aligned to brand and demand-generation goals
• Own the content calendar: plan, brief, and ship daily and weekly posts, video clips, and campaigns with designers and writers
• Manage paid social campaigns on LinkedIn Ads and Meta, owning budgets, targeting, and creative testing against CAC and CPL targets
• Track and report performance using native analytics, Sprout Social or Hootsuite, and GA4; turn insights into monthly strategy adjustments
• Grow and engage the community: monitor comments and mentions, respond in brand voice, and escal opportunities to sales and support
• Partner with executives and subject-matter experts to build employee advocacy and thought-leadership programs
• Stay ahead of platform algorithm changes and emerging formats; pilot new channels and content types with rapid experimentation

What We Are Looking For

• 4-7 years of social media management experience, ideally in B2B tech or high-growth B2C
• Proven record of growing organic channels and running paid social campaigns with measurable pipeline or revenue impact
• Hands-on with scheduling, listening, and analytics tools (Sprout Social, Hootsuite, Buffer, GA4)
• Strong writing and editing skills; able to adapt tone across platforms and audiences
• Experience with video-first and short-form content (Reels, TikTok, YouTube Shorts), including basic editing in CapCut or Premiere
• Bachelor's degree in Marketing, Communications, or equivalent practical experience
• Bonus: experience with employee advocacy tools (EveryoneSocial, Oktopost), social selling enablement, or AI-assisted content workflows