Social Media Strategist

Premier Marketing; Charlotte (NC); On-site; USD 60,000 - 85,000; Full time

Job summary

Premier Marketing in Charlotte, NC is seeking a data-driven Social Media Strategist to lead our social campaigns and expand brand presence across major platforms. You will translate market trends into actionable strategies that drive engagement and growth.

The role involves developing and executing comprehensive social media plans, delivering analytics and reporting, spotting trends, and collaborating with clients to onboard and optimize campaigns.

Qualifications

• Experience in social media management or digital marketing with a proven track record.
• Deep knowledge of major social platforms, content requirements, algorithms, and ad managers.
• Proficiency in using social media analytics tools to drive data-informed decisions.
• Strong editorial and copywriting skills with an eye for visual/video content.

Responsibilities

• Strategy & Planning for social campaigns across platforms.
• Content Excellence and editing for posts, videos, and visuals.
• Campaign Management from creation to optimization and reporting.
• Analytics & Reporting to measure performance and inform decisions.
• Trendspotting to identify emerging opportunities.
• Community Engagement to build and nurture audiences.
• Client Management and onboarding of new campaigns.

Skills

Social media strategy

Campaign management

Analytics tools

Content creation & editing

Communication & collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Google Analytics

Sprout Social

Hootsuite

Job description

Premier Marketing is seeking a talented and data-driven Social Media Strategist to lead our social media initiatives and significantly grow our brand presence across all major platforms. This role is perfect for a creative thinker who excels at translating market trends into actionable, high-impact social campaigns.

The Social Media Strategist will be responsible for developing, implementing, and managing our comprehensive social media strategy. Key responsibilities include: Strategy & Planning, Content Excellence, Campaign Management, Analytics & Reporting, Trendspotting, Community Engagement, Editing, Client Management and Onboarding.

Qualifications

• Experience: Minimum of 4+ years of professional experience in social media management or digital marketing, with a proven track record of developing successful strategies.
• Platform Expertise: Deep, working knowledge of major social platforms and their specific content requirements, algorithms, and ad managers (e.g., Facebook Ads Manager, TikTok Business Center).
• Analytical Skills: Proficiency in using social media analytics tools (e.g., Google Analytics, Sprout Social, Hootsuite, etc.) to drive data-informed decisions.
• Content Proficiency: Strong editorial and copywriting skills, with an eye for compelling visual and video content.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.