In-Office Social Media Lead & Strategist

Joseph Michaels International; Washington (Washington County); On-site; USD 60,000 - 90,000; Full time

Job summary

Joseph Michaels International is seeking a Social Media Manager to own strategy, create engaging content, and build an authentic voice across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You’ll lead campaigns, coordinate shoots, and partner with creators, while mentoring a Social Media Coordinator.

You’ll thrive in a fast-paced, trend-driven environment and bring fresh ideas to every channel. You’ll collaborate with internal teams and external partners to craft stories that stop scrolls

Qualifications

• A bachelor’s degree in Marketing, Communications, Public Relations, Journalism or a related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook and YouTube.
• Experience with social media management, publishing and analytics tools such as Sprout Social.
• Strong understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers, creators or strategic social partnerships.
• Excellent writing skills and adaptable tone per platform.
• Creative mindset with organizational skills to manage multiple projects and deadlines.
• Strong attention to detail and the ability to bring new ideas.

Responsibilities

• Own the social strategy across platforms and lead organic growth.
• Define and maintain a recognizable, authentic voice for the brand.
• Develop platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube.
• Lead planning and development of social-first campaigns and engaging posts.
• Build a community through conversation and long-term audience growth.
• Stay ahead of trends, platform changes and new formats.
• Identify and manage influencers and brand partners for authentic campaigns.
• Collaborate with creative partners to bring concepts to life.
• Coordinate on-site shoots and social-first storytelling.
• Run the content calendar with timely, organized posting.

Skills

Social strategy

Content creation

Influencer marketing

Analytics tools

Written communication

Project management

Leadership

Platform knowledge

Education

Bachelor's degree

Tools

Sprout Social

Job description

Joseph Michaels International is seeking a Social Media Manager to own strategy, create engaging content, and build an authentic voice across LinkedIn, Instagram, Facebook, TikTok, and YouTube. You’ll lead campaigns, coordinate shoots, and partner with creators, while mentoring a Social Media Coordinator.

You’ll thrive in a fast-paced, trend-driven environment and bring fresh ideas to every channel. You’ll collaborate with internal teams and external partners to craft stories that stop scrolls