In-Office Social Media Lead: Strategy & Storytelling

Professional Recruiting Consultants, Inc.; Washington (Washington County); On-site; USD 70,000 - 110,000; Full time

Job summary

Professional Recruiting Consultants, Inc. is seeking a Social Media Manager to own and grow our client’s social presence across LinkedIn, Instagram, Facebook, TikTok, and YouTube.

This role blends strategy, storytelling and content creation to build a vibrant community and drive authentic engagement. You’ll craft platform-specific approaches, lead social-first campaigns and collaborate with creators, influencers, and internal teams.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations or related field.
• 5+ years of professional social media experience across multiple channels.
• Strong knowledge of Instagram, TikTok, LinkedIn, Facebook, YouTube and emerging platforms.
• Experience with social media management, publishing and analytics tools (e.g., Sprout Social).
• Understanding of social analytics, algorithms, audience development and performance optimization.
• Experience working with influencers or strategic social partnerships.
• Excellent writing skills and ability to adjust tone per platform.
• Creative mindset with ability to manage multiple projects and deadlines.

Responsibilities

• Own the social strategy and lead an organic social media program to grow awareness, engagement and audience across platforms.
• Define and maintain an authentic, engaging voice across all channels.
• Develop platform-specific approaches for LinkedIn, Instagram, Facebook, TikTok, YouTube and others.
• Lead planning and development of social-first campaigns and timely content.
• Build a community by encouraging conversation, engagement and long-term growth.
• Monitor trends, platform changes, and emerging tech to inform ideas and content.
• Identify and build relationships with creators, negotiate partnerships and develop authentic influencer campaigns.
• Collaborate with agencies, vendors, and internal teams to bring concepts from idea to social feed.
• Coordinate on-site shoots and plan behind-the-scenes content.
• Manage the content calendar ensuring timely and coordinated posts.
• Track performance, analyze engagement and translate data into actionable recommendations.
• Protect conversations by monitoring channels and providing timely responses.
• Mentor a Social Media Coordinator and foster a culture of ideas.

Skills

Social media strategy

Content creation

Influencer partnerships

Analytics

Copywriting

Project management

Communication

Education

Bachelor's degree in Marketing/Communications

Tools

Sprout Social

Job description

Professional Recruiting Consultants, Inc. is seeking a Social Media Manager to own and grow our client’s social presence across LinkedIn, Instagram, Facebook, TikTok, and YouTube.

This role blends strategy, storytelling and content creation to build a vibrant community and drive authentic engagement. You’ll craft platform-specific approaches, lead social-first campaigns and collaborate with creators, influencers, and internal teams.