Creative Strategist - Acquisition Campaign Leader (Remote)

Brightspeed; Charlotte (NC); Hybrid; USD 95,000 - 130,000; Full time

Benefits offered by this job

Remote options

Comprehensive benefits

Job summary

Brightspeed in Charlotte, NC is seeking a Creative Strategist to lead messaging strategy and execution of high-performing creative across paid media and direct response channels.

You will translate marketing objectives and audience insights into campaigns, collaborating with Marketing Strategy, Media, CRM, Analytics, internal creative teams, and external agency partners to develop, test, and optimize creative across multiple channels for acquisition and engagement while maintaining brand

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising or related field.
• 5–8 years in marketing, creative campaign development or performance marketing.
• Experience developing creative for paid media and direct response channels.
• Experience collaborating with cross-functional teams to develop campaign assets.
• Experience managing end-to-end production of marketing assets.

Responsibilities

• Lead end-to-end development and execution of creative assets for paid media and direct response campaigns.
• Translate objectives, audience insights, and performance data into compelling creative.
• Develop full-funnel strategic creative briefs defining objectives, audiences, messaging, offers, CTAs.
• Align creative concepts with channel strategy and optimize for each channel.
• Provide strategic direction and feedback to improve clarity, relevance, and conversion.
• Manage production and delivery of assets across timelines and budgets.
• Ensure quality, accuracy, and brand consistency across campaigns.
• Leverage performance data to refine messaging, offers, formats, and design.
• Lead testing and optimization initiatives and apply learnings to future campaigns.
• Coordinate with internal and external partners for asset delivery.
• Establish best practices for briefing, asset management, and documentation.
• Stay updated on creative and channel trends to improve effectiveness.

Skills

Creative thinking

Strategic thinking

Written communication

Project management

Analytics

Collaboration

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Advertising

Tools

Digital asset management

Marketing workflow tools

Project management platforms

Job description

Brightspeed in Charlotte, NC is seeking a Creative Strategist to lead messaging strategy and execution of high-performing creative across paid media and direct response channels.

You will translate marketing objectives and audience insights into campaigns, collaborating with Marketing Strategy, Media, CRM, Analytics, internal creative teams, and external agency partners to develop, test, and optimize creative across multiple channels for acquisition and engagement while maintaining brand