Acquisition Creative Strategist

SmartRecruiters, Inc.; Charlotte (NC); Hybrid; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

401K with company match

Employee assistance program

Job summary

Brightspeed seeks a Creative Strategist to lead development and execution of paid media and direct response creative. You’ll translate objectives and audience insights into compelling campaigns while ensuring brand consistency across channels.

Role requires collaboration with Marketing Strategy, Media, and CRM teams, plus managing multi-channel asset production and testing to optimize performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Advertising, or related field preferred or equivalent experience.
• 5–8 years in marketing, creative campaign development, or performance marketing.
• Experience developing creative for paid media and direct response channels.
• Experience collaborating with creative teams, designers, and external agencies.
• Experience managing end-to-end production of marketing assets.
• Strong ability to translate objectives into effective creative execution.
• Excellent written and verbal communication; capable of clear briefs and direction.
• Strong project management to handle multiple campaigns and workflows.
• Ability to interpret performance data and translate into creative recommendations.

Responsibilities

• Lead end-to-end development and execution of creative assets for paid media and direct response campaigns, ensuring alignment with brand and acquisition goals.
• Translate objectives, insights, and needs into clear, differentiated creative messaging.
• Develop full-funnel strategic briefs with objectives, audiences, offers, CTAs, and channel requirements.
• Coordinate with Marketing Strategy, Media, and CRM to optimize formats and calls-to-action per channel.
• Guide creative development with strategic direction and constructive feedback for clarity and relevance.
• Oversee production and delivery of assets across channels, managing timelines and approvals.

Skills

Creative strategy

Campaign development

Paid media

Direct response

Channel testing

Copywriting feedback

Education

Bachelor’s degree in Marketing/Communications/Advertising

Tools

Digital asset management

Marketing automation

CRM platforms

Job description

Brightspeed seeks a Creative Strategist to lead development and execution of paid media and direct response creative. You’ll translate objectives and audience insights into compelling campaigns while ensuring brand consistency across channels.

Role requires collaboration with Marketing Strategy, Media, and CRM teams, plus managing multi-channel asset production and testing to optimize performance.