Acquisition Marketing Manager

Brightspeed; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Brightspeed is seeking a marketing professional to lead customer acquisition initiatives across Direct Mail, Email, and SMS channels. You will own campaigns from strategy to launch, manage budgets, and optimize for CPA and ROAS while aligning with cross-functional teams.

Responsibilities include testing strategies, performance reporting, and staying current with industry trends to improve effectiveness and efficiency. This role requires strong collaboration and adherence to regulatory standards.

Qualifications

• Experience leading multi-channel acquisition campaigns (Direct Mail, Email, SMS) and audience segmentation.
• Ability to plan and manage integrated acquisition roadmaps and testing strategies (A/B, multivariate).
• Strong data-driven mindset with metrics like CPA, ROAS, response rate, and conversion rate focus.

Responsibilities

• Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels.
• Develop and manage integrated acquisition campaign roadmaps and testing strategies.
• Lead planning and execution of acquisition campaigns from strategy through launch and optimization.
• Manage acquisition channel budgets, forecasting, and spend pacing.
• Analyze campaign and channel performance to identify opportunities and improvements.
• Partner with Analytics, Creative, Product, Marketing Strategy, and other teams to align messaging and offers.
• Establish and maintain campaign performance reporting and measurement frameworks.
• Present performance, insights, and recommendations to marketing leadership.
• Manage relationships with external agencies, print and fulfillment vendors, and other partners.
• Stay current on acquisition marketing trends and channel capabilities.
• Ensure campaigns comply with CAN-SPAM, TCPA, and privacy/brand standards.
• May perform other duties as assigned.

Job description

Key Responsibilities

• Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels, including audience segmentation, channel planning, creative and messaging direction, offer prioritization, campaign cadence, and performance optimization.
• Develop and manage integrated acquisition campaign roadmaps and testing strategies, including A/B and multivariate testing, to continuously improve key performance indicators such as response rate, conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS).
• Lead the planning and execution of acquisition campaigns from strategy through launch and optimization, ensuring campaigns are delivered accurately, on time, and in alignment with customer growth objectives.
• Manage acquisition channel budgets, forecasting, and spend pacing, making data-driven recommendations and allocation decisions to maximize customer growth and return on investment.
• Analyze campaign, customer, and channel performance to identify trends, opportunities, and areas for improvement, translating insights into actionable recommendations and future acquisition strategies.
• Partner cross-functionally with Analytics, Creative, Product, Marketing Strategy, and other teams to align targeting, messaging, offers, campaign execution, measurement, and customer experience.
• Establish and maintain campaign performance reporting and measurement frameworks to evaluate channel effectiveness and provide visibility into acquisition results.
• Present campaign performance, key insights, testing results, and strategic recommendations to marketing leadership and other stakeholders on a regular cadence.
• Manage relationships with external agencies, print and fulfillment vendors, and other partners as applicable, ensuring quality, cost effectiveness, and timely campaign delivery.
• Stay current on acquisition marketing trends, emerging technologies, channel capabilities, and industry best practices, identifying opportunities to improve campaign effectiveness and operational efficiency.
• Ensure acquisition campaigns comply with applicable regulations, including CAN-SPAM and TCPA requirements, as well as internal legal, privacy, and brand standards.
• May perform other duties as assigned.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities, duties, and skills required.