Remote Growth‑Focused Performance Marketing Lead

Boldin; United States; On-site; USD 140,000 - 175,000; Full time

Benefits offered by this job

Equity potential

Job summary

Boldin is seeking a Performance Marketing Lead to own paid user acquisition end to end. You will manage the budget, channel mix, and growth strategy, starting with SEM and paid social and expanding into CTV, sponsorships, and new channels as the data supports.

You will work hands-on—writing copy, setting up landing page tests, and reporting against CAC targets—while collaborating with the Head of Growth, data, product, lifecycle, and creative teams.

Qualifications

• 6+ years in performance marketing or paid acquisition in a consumer/B2C environment.
• Hands-on operator experience in Google Ads and paid social; you build and optimize accounts yourself.
• Track record of managing at least $1M annual paid budget and hitting efficiency targets.
• Strong analytical skills; able to pull numbers from BI or data warehouses and report independently.
• Understanding of attribution, incrementality, and measurement limits.
• Experience with subscription or freemium models; optimize downstream revenue.
• CRO instincts and landing page/funnel testing experience.
• Clear written communication; explain performance and tradeoffs to leadership.
• Comfort working in a small, fast-moving team and setting your own priorities.

Responsibilities

• Own paid acquisition strategy and execution across channels, starting with SEM and paid social and expanding to new channels based on data.
• Manage the paid media budget: allocate across channels, pace spend, and reallocate to efficient spends.
• Run end-to-end campaign management: strategy, build, launch, optimization, analysis, reporting.
• Improve account performance with keyword work, ad copy testing, structure, and bidding strategies.
• Establish a testing cadence across ads, creatives, audiences, and landing pages; document learnings.
• Collaborate with product and design to improve landing pages and funnel conversion rates.
• Manage performance against CAC, LTV:CAC, CPA, ROAS targets and tie spend to registrations and revenue.
• Analyze audience and placement data to discover opportunities and prune inefficiencies.
• Report weekly on paid performance and tests; define next steps and marketplace stance.
• Work with data team to ensure attribution and tracking accuracy; flag issues when needed.
• Evaluate agencies, vendors, and tools to extend capacity.
• Evolve the acquisition roadmap with performance, seasonality, and new insights.

Skills

Performance marketing

Google Ads

Paid social

BI data analysis

Attribution

CRO

Written communication

Tools

Google Ads

Meta Ads

Reddit Ads

LinkedIn Ads

YouTube Ads

TikTok Ads

Job description

Boldin is seeking a Performance Marketing Lead to own paid user acquisition end to end. You will manage the budget, channel mix, and growth strategy, starting with SEM and paid social and expanding into CTV, sponsorships, and new channels as the data supports.

You will work hands-on—writing copy, setting up landing page tests, and reporting against CAC targets—while collaborating with the Head of Growth, data, product, lifecycle, and creative teams.