Acquisition Marketing Manager - Direct Mail, Email & SMS

SmartRecruiters, Inc.; Charlotte (NC); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Brightspeed seeks an Acquisition Marketing Manager to lead multi-channel customer acquisition strategies across Direct Mail, Email, and SMS. You will partner with Analytics, Creative, Product, and Marketing Strategy to ensure campaigns are targeted, measured, and optimized to drive growth and ROI.

You will manage budgets, run testing programs (A/B, multivariate), and report on performance, while ensuring CAN-SPAM, TCPA, and compliance requirements are met.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years in acquisition, performance, direct response, lifecycle, or related marketing disciplines.
• Experience owning at least two acquisition channels: Direct Mail, Email, or SMS.
• Experience managing campaign budgets, forecasting, and optimization.
• Experience developing/analyzing A/B and multivariate tests.
• Knowledge of performance and acquisition marketing, segmentation, targeting, and direct response.

Responsibilities

• Own and lead the customer acquisition strategy across Direct Mail, Email, and SMS channels.
• Develop and manage integrated acquisition campaign roadmaps and testing strategies.
• Plan and execute acquisition campaigns from strategy through launch and optimization.
• Manage acquisition channel budgets, forecasting, and spend pacing.
• Analyze campaign performance to identify trends and opportunities.
• Collaborate with Analytics, Creative, Product, and Marketing Strategy teams.
• Establish and maintain campaign performance reporting frameworks.

Skills

Direct Mail

Email

SMS

A/B testing

Multivariate testing

Budget management

Analytics

Marketing automation

CRM

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Salesforce Marketing Cloud

HubSpot

CRM

CDP

Job description

Brightspeed seeks an Acquisition Marketing Manager to lead multi-channel customer acquisition strategies across Direct Mail, Email, and SMS. You will partner with Analytics, Creative, Product, and Marketing Strategy to ensure campaigns are targeted, measured, and optimized to drive growth and ROI.

You will manage budgets, run testing programs (A/B, multivariate), and report on performance, while ensuring CAN-SPAM, TCPA, and compliance requirements are met.