Remote MarTech Operations Lead

Brightspeed; Charlotte (NC); Hybrid; USD 120,000 - 160,000; Full time

Job summary

Brightspeed is seeking a MarTech Operations Manager to enable and optimize infrastructure for campaign execution across channels using SFMC and CDP. The role partners with Marketing, IT, and analytics to translate objectives into scalable, automated communications that boost engagement and campaign effectiveness.

Responsibilities include designing multi-channel journeys, analyzing processes for automation, and coordinating data architecture, integrations, and workflows to support marketing

Qualifications

• Bachelor’s degree in a relevant field is required.
• 5+ years of experience with Salesforce Marketing Cloud (or similar platform) development, administration, or operations.
• Experience with marketing data, automation workflows, campaign testing, and data architecture support.

Responsibilities

• Translate objectives into clear functional and technical requirements with IT and technical teams.
• Architect and optimize cross-channel customer journeys with data-driven experiences.
• Analyze existing campaign processes to identify gaps and automation opportunities.
• Oversee automated email campaigns, journey configuration, scheduling, testing, and deployment.
• Support data architecture, integrations, and data flows for marketing automation.

Skills

Requirements translation

Marketing data architecture

Analytical skills

Project prioritization

Cross-functional collaboration

Communication skills

Adaptability

Education

Bachelor's degree in Business Administration, Marketing, Information Systems, Technology, or related field

Tools

Salesforce Marketing Cloud (SFMC)

Job description

Brightspeed is seeking a MarTech Operations Manager to enable and optimize infrastructure for campaign execution across channels using SFMC and CDP. The role partners with Marketing, IT, and analytics to translate objectives into scalable, automated communications that boost engagement and campaign effectiveness.

Responsibilities include designing multi-channel journeys, analyzing processes for automation, and coordinating data architecture, integrations, and workflows to support marketing