Multi-Brand Loyalty Growth Strategist

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

Brothers Lawn Squad LLC is seeking a Loyalty & Membership Marketing Analyst to drive membership performance across 14 brands and 1,100+ franchise locations. You will partner with CRM, Email, and Direct Mail teams to optimize renewals, reactivations, and cross-brand growth using HubSpot and Service Titan.

The role focuses on building automated loyalty workflows, segmenting audiences, and aligning loyalty initiatives with field operations.

Responsibilities

• Membership Growth & Performance Ownership: Track, analyze, and manage active membership counts, churn rates, renewal percentages, and reactivation metrics across all portfolio brands; identify underperforming locations or customer segments and execute targeted recovery strategies.
• Retention, Renewal & Win-Back Programs: Architect and execute automated multi-channel retention campaigns (email, SMS, call center prompts) to reduce member attrition, improve renewal rates for expiring plans, and win back canceled or expired membership accounts.
• Multi-Brand & Value Proposition Strategy: Support the rollout and optimization of value-driven membership models (including tier-based maintenance plans, cross-trade/tri-brand memberships, and VIP perks) to maximize repeat booked jobs and cross-brand customer adoption.
• CRM & Lifecycle Integration: Partner closely with CRM & Email Marketing Analysts to build automated loyalty workflows, milestone triggers (e.g., system anniversary, inspection due dates), and personalized member offers within HubSpot and Service Titan.
• Cross-Functional & Field Operations Alignment: Collaborate with Brand Marketing, Field Marketing, Call Center Operations, and Franchise Advisory Councils to align customer loyalty initiatives with field service technician workflows, CSR booking scripts, and local operational capacity.
• Offer Testing & Audience Segmentation: Build behavioral, demographic, and service-history customer segments to run structured A/B tests on membership pricing, promotional incentives, renewal timing, and third-party outreach programs.
• Reporting & Executive Dashboards: Maintain ongoing reporting frameworks, performance dashboards, and weekly/monthly executive updates to communicate membership trends, attrition drivers, LTV impact, and strategic recommendations to leadership and franchise owners.

Job description

Brothers Lawn Squad LLC is seeking a Loyalty & Membership Marketing Analyst to drive membership performance across 14 brands and 1,100+ franchise locations. You will partner with CRM, Email, and Direct Mail teams to optimize renewals, reactivations, and cross-brand growth using HubSpot and Service Titan.

The role focuses on building automated loyalty workflows, segmenting audiences, and aligning loyalty initiatives with field operations.