Director, Enterprise Customer Marketing & Loyalty

Brothers Lawn Squad LLC; Atlanta (GA); On-site; USD 150,000 - 190,000; Full time

Job summary

Brothers Lawn Squad LLC is seeking a Director of Customer Marketing to lead lifecycle, retention, and loyalty across 1,100+ franchise locations. You will drive HubSpot rollout, establish segmented automation, and unite digital with localized direct mail campaigns to maximize LTV and cross-brand revenue.

Lead a 6-person team including CRM/Email Analysts and Print & Direct Mail Analysts, shaping enterprise-wide strategies and analytics dashboards for ROI optimization.

Qualifications

• 8–10 years of progressive CRM and customer marketing experience.
• 3+ years managing direct reports and cross-functional teams.
• Proven CRM implementations and marketing automation governance.
• Deep knowledge of email, SMS, loyalty, and high-volume direct mail.

Responsibilities

• Provide enterprise CoE leadership, governance, and SLAs for a 6-person team.
• Oversee HubSpot rollout, data hygiene, and platform scalability across brands.
• Design end-to-end lifecycle programs: lead, onboarding, Winback, cross-sell.
• Manage cross-channel ops with print/direct mail integration and loyalty workstreams.

Skills

CRM leadership

Lifecycle automation

Team management

HubSpot

Marketing automation

Data segmentation

Cross-channel marketing

Print & Direct Mail

Tools

HubSpot Enterprise

Service Titan Enterprise

Job description

Brothers Lawn Squad LLC is seeking a Director of Customer Marketing to lead lifecycle, retention, and loyalty across 1,100+ franchise locations. You will drive HubSpot rollout, establish segmented automation, and unite digital with localized direct mail campaigns to maximize LTV and cross-brand revenue.

Lead a 6-person team including CRM/Email Analysts and Print & Direct Mail Analysts, shaping enterprise-wide strategies and analytics dashboards for ROI optimization.