ROI-Driven Direct Mail Campaign Analyst

Brothers Lawn Squad LLC; Atlanta (GA); Vor Ort; USD 60.000 - 100.000; Vollzeit

Zusammenfassung

Brothers Lawn Squad LLC is seeking a Print and Direct Mail Campaign Analyst to drive high-volume direct mail initiatives across 14 brands and 1,100+ franchise locations, integrating with HubSpot and FSM systems. You will partner with CRM, Email, and Loyalty teams to design, execute, and optimize targeted mail drops, coupling local campaigns with digital workflows for stronger ROAS and franchisee results.

Responsibilities include data hygiene, test-and-learn programs, and producing clear

Aufgaben

• Trade-Specific Direct Mail Execution: Drive end-to-end operational workflows for high-volume seasonal mailings (e.g., HVAC spring/fall tune-up flyers, plumbing winterization alerts, spring home cleaning) and trigger-based mailers (e.g., service reminders, age-of-equipment replacement offers, new homeowner conquesting).
• Franchisee Collaboration & Program Adoption: Act as the primary CoE advisor to franchise owners for direct mail strategy; guide franchisees through selecting turnkey local postcard drops, customized neighborhood radius mailers (around recent job sites), and co-op campaigns to drive high local program adoption.
• HubSpot & FSM Data Integration: Integrate direct mail audience builds with HubSpot and Service Titan automation triggers to ensure seamless cross-channel follow-up (e.g., deploying SMS/email alerts synchronized with physical mail drop dates).
• Advanced List Building & Data Hygiene: Build and scrub targeted mailing lists using home age, property square footage, equity, radius-around-jobsite data, and seasonal booking history. Manage duplicate suppression and opt-outs to ensure zero wasted postage.
• Vendor & Print Logistics Governance: Coordinate daily with high-volume commercial printers, mail houses, and USPS postal representatives to oversee print specifications, proof approvals, drop dates, paper stock inventory, and postage rate optimization.
• Match-Back Analytics & ROI Attribution: Perform detailed match-back analyses mapping direct mail drop lists against completed service invoices and booked jobs in the FSM/CRM to calculate cost-per-acquisition (CPA), average ticket size, and true Return on Ad Spend (ROAS).
• A/B Creative & Offer Testing: Design and evaluate structured test-and-learn frameworks across direct mail formats (oversized mailers, folded letters with magnet enclosures), headlines, promotional offers ($50 off tune-up vs. free system inspection), and call-to-action tracking (custom QR codes, call-tracking numbers).
• Performance Reporting: Maintain campaign performance within enterprise dashboard to provide clear, actionable insights to franchise owners, brand leadership, and the Director of Customer Lifecycle.

Jobbeschreibung

Brothers Lawn Squad LLC is seeking a Print and Direct Mail Campaign Analyst to drive high-volume direct mail initiatives across 14 brands and 1,100+ franchise locations, integrating with HubSpot and FSM systems. You will partner with CRM, Email, and Loyalty teams to design, execute, and optimize targeted mail drops, coupling local campaigns with digital workflows for stronger ROAS and franchisee results.

Responsibilities include data hygiene, test-and-learn programs, and producing clear