Loyalty & Growth Lead for Club+ & Cobrand

BJ's Wholesale Club, Inc.; Marlborough (MA); Hybrid; USD 103,000 - 132,000; Full time

Benefits offered by this job

Weekly pay

Free BJ’s Memberships

Generous PTO

Health benefits

401(k) plan with company match

Employee stock purchase plan

Job summary

BJ’s Wholesale Club in Marlborough, MA seeks a Rewards and Loyalty Manager to drive Club+ and cobrand program growth across in-club and digital channels. You will lead acquisition campaigns, optimize premium-tier performance, and collaborate with product, technology, and analytics teams.

The role requires 8+ years in acquisition/loyalty, strong leadership, and comfort with AI-enabled tools to boost efficiency. Hybrid schedule with in-office Tue-Thu at Marlborough center; remote Mon-Fri.

Qualifications

• Bachelor's degree in marketing, business or related field.
• 8+ years in acquisition marketing, loyalty or related industries.
• 3+ years managing digital or omnichannel acquisition programs.
• Experience managing end-to-end campaigns, budgets and forecasts.
• Strong analytical, project management and cross-functional leadership.
• Excellent communication, with ability to present to senior leaders.
• Ability to use AI-enabled tools and analytics to improve efficiency.

Responsibilities

• Develop strategies to grow Club+ and cobrand programs across 270+ clubs and digital channels.
• Maintain business insights and identify growth opportunities to improve ROI and premium tier growth.
• Own digital acquisition and upgrade journeys across BJ's website, mobile app, email, paid media, and partner channels.
• Set acquisition forecasts and channel goals balancing premium-tier growth with cost efficiency.
• Lead campaigns from inception to execution including creative, segmentation and QA.
• Manage a test-and-learn roadmap across audiences, offers, messaging and placements.
• Measure acquisition volume, upgrades, conversion, CAC, ROI and renewal indicators.

Skills

Acquisition marketing

Loyalty programs

Digital channels

Analytical

Cross-functional leadership

Project management

Communication skills

AI-enabled tools usage

Education

Bachelor's degree in marketing, business or related field

Tools

Analytics tools

AI-enabled tools

Job description

BJ’s Wholesale Club in Marlborough, MA seeks a Rewards and Loyalty Manager to drive Club+ and cobrand program growth across in-club and digital channels. You will lead acquisition campaigns, optimize premium-tier performance, and collaborate with product, technology, and analytics teams.

The role requires 8+ years in acquisition/loyalty, strong leadership, and comfort with AI-enabled tools to boost efficiency. Hybrid schedule with in-office Tue-Thu at Marlborough center; remote Mon-Fri.