MSP Growth SDR: Pipeline Builder & Growth Hunter

the20; Plano (TX); Hybrid; USD 45,000 - 65,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

HSA/FSA options

401(k) with match

Certification reimbursement

Advancement opportunities

Hybrid office in Plano

Job summary

The 20 is a Master MSP and growth platform helping independent MSPs scale by providing a shared help desk, managed tools, and proven playbooks. We’re hiring a Sales Development Representative to build our pipeline, working with the AE team and SVP of Sales to craft targeted outreach, follow up after events, and move MSP prospects from interest to buy-ready.

Hybrid Plano, TX office with mentorship and internal promotion opportunities.

Qualifications

• 1–3 years in a sales development, inside sales, or business development role
• Experience in the MSP, IT services, or technology channel
• Proven ability to generate qualified pipeline through outbound prospecting (email, phone, LinkedIn)
• Strong written and verbal communication skills — you can craft outreach that gets opened and responded to

Responsibilities

• Conduct targeted outbound prospecting via phone, email, LinkedIn, and other channels to generate qualified leads for the AE team
• Own post-event and post-conference follow-up with speed and precision — turning booth conversations into booked Growth Consults
• Research and qualify MSP prospects using The 20's ICP criteria
• Book and confirm Growth Consult calls between qualified prospects and Channel AEs
• Maintain accurate records of all prospecting activity, outreach, and outcomes in HubSpot CRM
• Collaborate with the AE team to develop personalized outreach sequences for targeted prospect lists
• Support pipeline hygiene — re-engage stalled leads, identify timing-based reactivation opportunities, and flag at-risk prospects
• Participate in regular team syncs to stay sharp on messaging, objection handling, and ICP updates
• Track and report weekly on meetings booked, event follow-up conversion rates, and pipeline contribution

Skills

Outbound prospecting

Strong written communication

Organized & detail-oriented

MSP/IT channel knowledge

Tools

HubSpot

Job description

The 20 is a Master MSP and growth platform helping independent MSPs scale by providing a shared help desk, managed tools, and proven playbooks. We’re hiring a Sales Development Representative to build our pipeline, working with the AE team and SVP of Sales to craft targeted outreach, follow up after events, and move MSP prospects from interest to buy-ready.

Hybrid Plano, TX office with mentorship and internal promotion opportunities.