Monetization Strategy & Ops - Apps & Gaming Growth

TikTok; San Jose (CA); On-site; USD 108,000 - 151,000; Full time

Job summary

TikTok is seeking a senior leader to shape monetization strategy and operations for the North America Apps & Gaming portfolio. You will apply advanced analytics to identify growth levers, influence cross-functional decisions, and drive high-impact initiatives.

You will partner with Sales, Product, Legal, and Policy to deploy go-to-market plans, manage forecasts, and monitor performance in a fast-growing environment.

Qualifications

• Advanced analytical skills and ability to structure data for analysis and modeling.
• Experience with SQL and programming languages (Python, R), and BI visualization tools (Tableau, Power BI).
• Strong problem solving and communication skills to influence leadership decisions.

Responsibilities

• Drive sales partnering, strategy & operations for the US Apps & Gaming sector, including app promotion, real money gaming, and emerging subverticals.
• Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts
• Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders
• Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption (app install and value-based bidding, measurement and attribution), agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact
• Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing
• Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand
• Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning
• Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole
• Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors
• Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation
• Foster cross functional collaboration: Cultivate and maintain strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)

Skills

SQL

Python

R

Tableau

Power BI

Analytical skills

Problem solving

Job description

TikTok is seeking a senior leader to shape monetization strategy and operations for the North America Apps & Gaming portfolio. You will apply advanced analytics to identify growth levers, influence cross-functional decisions, and drive high-impact initiatives.

You will partner with Sales, Product, Legal, and Policy to deploy go-to-market plans, manage forecasts, and monitor performance in a fast-growing environment.