Monetization Strategy Lead

TikTok

San Jose (CA)

On-site

USD 159,000 - 384,000

Full time

14 days+

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid parental leave

Disability insurance

Wellbeing benefits

Paid holidays

Job summary

TikTok is seeking an entrepreneurial monetization leader to shape our global monetization product and tech roadmap from the ground up. You will partner with cross-functional leaders to assess performance and plan for the future, focusing on advertiser needs and delivering monetization solutions across ad products, measurement, and branding.

This senior role drives revenue growth and product strategy in a fast-paced environment.

Qualifications

Bachelor's degree in economics, statistics, engineering, or a related field.
5+ years of experience in management consulting, investment banking, or tech corporate strategy.
Strong analytical skills with experience in market analysis and financial modeling.

Responsibilities

Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising.
Collaborate with product management and engineering to develop monetization strategies for ad products.
Analyze internal and external factors like market trends and competitive landscape to inform decisions.
Monitor revenue performance and recommend adjustments to drive growth.
Partner with cross-functional teams to execute monetization strategies and achieve revenue targets.
Provide thought leadership on industry trends and monetization opportunities in digital advertising.