Monetization Strategy Lead

TikTok

San Jose (CA)

On-site

USD 159,000 - 360,000

Full time

3 days ago

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Job summary

TikTok is seeking a monetization strategy professional to shape monetization efforts for its platform. You will partner with cross-functional leaders to assess performance, plan for the future, and drive strategic initiatives in digital advertising.

The role involves market research, financial modeling, and collaboration with product and engineering teams to optimize monetization across major ad products. A fast-paced tech environment and strong analytical capabilities are key to success.

Qualifications

Bachelor's degree in economics, statistics, engineering, or a related field.
5+ years of experience in management consulting, investment banking, or tech corporate strategy.
Strong analytical skills with experience in market analysis and financial modeling.

Responsibilities

Conduct market research and analysis to identify long-term monetization opportunities and trends in digital advertising.
Collaborate with product management and engineering teams to develop monetization strategies for all major ad products, including ad creatives, ad measurement, and all major branding and performance product lines.
Analyze internal and external factors that impact monetization, such as market trends, competitive landscape, to inform strategic decision-making.
Monitor revenue performance and make recommendations for adjustments or improvements to drive revenue growth.
Partner with cross-functional teams to execute on monetization strategies and achieve revenue targets.
Provide thought leadership on industry trends and emerging monetization opportunities in digital advertising.