Monetization Strategy & Ops – Apps & Gaming

TikTok; San Jose (CA); On-site; USD 108,000 - 151,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Paid parental leave

Job summary

TikTok is seeking a Monetization Strategy & Operations Associate for App & Gaming in San Jose. You will drive US Apps & Gaming monetization strategy, collaborate with senior sales leaders, and translate data insights into go-to-market actions in a fast-paced environment.

You will analyze growth levers, own the analytical agenda for real money gaming, and work with Legal, Policy, and Product on compliance and sequencing.

Qualifications

• 3+ years of working in a fast-paced environment & similar function (e.g. data analytics & strategy teams in other tech companies; management consulting; investment banking).
• Advanced analytical skills; ability to gather, clean, and structure data for analysis and modeling using SQL and/or programming languages (e.g. Python, R), and BI visualization tools (e.g. Tableau, Power BI).
• Preferred Qualifications - Experience in digital advertising is a plus.
• Preferred Qualifications - Ability to work independently, multitask and adapt to changing priorities.
• Preferred Qualifications - Results and detail oriented, with strong commercial / business acumen.

Responsibilities

• Drive sales partnering, strategy & operations for the US Apps & Gaming sector, spanning app promotion, real money gaming, and emerging subverticals.
• Act as the thought partner to senior sales leaders and provide high level strategic direction across the Apps & Gaming portfolio, from scaled performance advertisers through to top-tier strategic accounts.
• Help the business & team prioritize effectively based on the company objectives & influence decision making across sales, product, and regional stakeholders.
• Identify revenue opportunities and translate them into concrete go-to-market levers by conducting rigorous quantitative & qualitative analysis and developing deep business & market understanding, with particular focus on performance product adoption, agency penetration, and share shift from competing platforms; drive cross-functional programs based on the levers identified, track progress and measure impact.
• Own the analytical agenda for real money gaming — a fast-growing and highly regulated subvertical — partnering closely with Legal, Policy, and Product on eligibility, compliance, and go-to-market sequencing.
• Manage business planning & ongoing business reviews: bottom up planning, forecasting, analysis, partnering with leadership teams in maintaining an accurate sales pipeline, revenue attainment tracking etc, accounting for the pronounced seasonality of gaming and sports-driven demand.
• Build and maintain the competitive and market view for the sector: track platform dynamics across competing ad networks and app-install channels, size share shift opportunities, and equip sales with defensible positioning.
• Partner with central teams to define and authoritatively enforce sales & client policies; partner with counterparts in other sales teams and regions to resolve conflicts, all with a positive attitude and a desire to do what is best for the business as a whole.
• Partner with central teams to craft Apps & Gaming specific incentive structures that incentivize specific sales & client behaviors
• Identify deficiencies in processes & tools, including measurement and attribution workflows, and partner with internal teams to develop and implement solutions; drive the adoption of new solutions, as well as provide ongoing training & documentation
• Foster cross functional collaboration: Cultivate and maintain strong working relationships with critical business partners (e.g. Sales, Product, MarSci, Legal, Finance, Agency Partnerships etc)

Skills

SQL

Python

R

Tableau

Power BI

Data analytics

Strategic thinking

Communication

Job description

TikTok is seeking a Monetization Strategy & Operations Associate for App & Gaming in San Jose. You will drive US Apps & Gaming monetization strategy, collaborate with senior sales leaders, and translate data insights into go-to-market actions in a fast-paced environment.

You will analyze growth levers, own the analytical agenda for real money gaming, and work with Legal, Policy, and Product on compliance and sequencing.