Marketing Cloud Journeys & Automation Expert

Homesteaders Life Company; West Des Moines (IA); Hybrid; USD 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid work environment

Annual profit sharing

401(k) with company match

Company-sponsored group medical and(d)

Job summary

Homesteaders Life Company is seeking a Salesforce Marketing Cloud Specialist to advance our Marketing Cloud Engagement environment. You will translate business use cases into journeys, automations and campaigns, while partnering with business users and coordinating with IT and external partners.

You will build and optimize journeys across email, SMS and CloudPages, ensure compliance, and drive adoption and performance of campaigns in a fast-paced, hybrid work setting.

Qualifications

• Bachelor’s degree preferred; equivalent experience also considered.
• 3+ years of hands-on Salesforce Marketing Cloud, marketing automation or campaign operations experience.
• Proven track record building and launching journeys, automations and campaigns in a production environment.
• Experience supporting platform administration, documenting workflows and enabling non-technical business users.
• Working knowledge of marketing compliance and privacy requirements, including CAN-SPAM, CTIA and TCPA.
• Salesforce Administrator certification preferred; Salesforce Platform App Builder certification is a strong plus. Candidates without these certifications must be willing to obtain relevant Salesforce certifications.
• Experience with other enterprise marketing automation or customer engagement platforms is a plus.

Responsibilities

• Build, launch and optimize Marketing Cloud journeys, automations and triggered campaigns across email, SMS and CloudPages.
• Translate business requirements into campaign logic, segmentation, Data Extensions, queries, trigger criteria and CRM handoffs.
• Support Marketing Cloud administration, including users, roles, permissions, business units and access configuration.
• QA campaign execution end to end, including data, personalization, suppression logic, opt-in/opt-out requirements, deliverability and AI-generated copy.
• Monitor adoption and campaign performance, including active campaign volume, leads generated, appointments set/held and closed-won conversions.
• Document processes, train business users and coordinate with Salesforce, IT and external partners to improve platform health.

Skills

Salesforce Marketing Cloud

Campaign automation

Data Extensions

Audience segmentation

Platform administration

Data Cloud/Data 360

Marketing compliance

Other enterprise marketing platforms

Education

Bachelor's degree

Salesforce Administrator certification

Salesforce Platform App Builder certification

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud/Data 360

CRM systems

Job description

Homesteaders Life Company is seeking a Salesforce Marketing Cloud Specialist to advance our Marketing Cloud Engagement environment. You will translate business use cases into journeys, automations and campaigns, while partnering with business users and coordinating with IT and external partners.

You will build and optimize journeys across email, SMS and CloudPages, ensure compliance, and drive adoption and performance of campaigns in a fast-paced, hybrid work setting.