MarTech Platform Specialist

K-LOVE; Franklin (TN); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

Medical, Dental & Vision coverage

Disability & Life Insurance

401K with company match

Parental leave with Baby Bonding pay

Generous PTO & holidays

Exclusive access to concerts and media

Leadership and Career Development

Job summary

K-LOVE is a nonprofit, multi-platform media company seeking a MarTech Platform Specialist to power multichannel marketing campaigns from Nashville, TN. You will manage Salesforce Marketing Cloud campaigns, HTML/CSS forms, and data reporting using Pardot, Snowflake, and SQL, collaborating with digital and web teams to optimize landing pages and tracking.

The role requires 2–5 years in MarTech, strong data analysis, and expertise in marketing automation tools.

Qualifications

• 2–5 years of experience in MarTech or marketing technology
• Advanced understanding of agile methodologies using Kanban boards (Azure DevOps)
• Proficient in Tealium AudienceStream for customer data analysis and segmentation
• Expertise in Salesforce CRM, including customization for marketing initiatives
• Advanced knowledge of marketing automation platforms (Pardot, Marketing Cloud, Braze, Eloqua)
• Strong data analysis skills for interpreting complex datasets
• Proficiency in HTML, CSS, and JavaScript
• Experience executing and optimizing SMS and push notification campaigns
• Proficient in using UTM parameters for campaign tracking
• Strong reporting and analytics using Google Analytics, Tealium tools, Snowflake, and SQL

Responsibilities

• Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud
• Implement A/B tests and report on performance metrics for email, push, and SMS campaigns
• Oversee technical aspects of SMS and push campaigns, ensuring delivery and compliance
• Analyze performance metrics and provide actionable insights for campaign effectiveness
• Manage advanced segmentation strategies and track lead sources accurately
• Collaborate with digital and web teams to test and optimize landing pages and troubleshoot integration issues
• Create reports using Pardot, Salesforce CRM, Snowflake, and other tools
• Develop and debug HTML/CSS for complex forms and emails
• Coordinate multiple projects and implement process improvements
• Support content development aligned with campaign goals
• Oversee campaign creation within Salesforce CRM and UTM tracking strategies
• Manage marketing journey projects from development to reporting phases
• Collaborate with cross-functional teams to support marketing initiatives

Skills

Data analysis

Agile methodologies

Kanban boards

HTML/CSS/JavaScript

Salesforce CRM

Marketing automation

Tools

Salesforce CRM

Marketing Cloud

Pardot

Braze

Eloqua

Tealium AudienceStream

Snowflake

SQL

Google Analytics

Tealium Tag Manager

Job description

Called to K-LOVE

Inspiring People to Move Closer to Jesus

At K-LOVE, every role is ministry.

Overview

We hire first for ministry alignment and a shared commitment to our faith, mission, vision, and values. We then seek talented professionals who can use their God-given gifts, skills, and experience to serve with excellence. If you love Jesus and are called to be part of a ministry that places Christ at the center of everything we do, we invite you to explore this opportunity. If your heart aligns with our mission and you possess the knowledge, skills, and abilities needed for the role, please keep reading.

Join K-LOVE as a MarTech Platform Specialist and use your technical expertise, data insights, and collaborative skills to power multichannel marketing campaigns that advance our ministry’s mission!

Here's Some Of What You Will Be Doing

• Execute and optimize complex email campaigns using platforms like Salesforce Marketing Cloud.
• Implement A/B tests and report on performance metrics for email, push, and SMS campaigns.
• Oversee technical aspects of SMS and push notification campaigns, ensuring delivery and compliance standards.
• Analyze performance metrics and provide actionable insights for campaign effectiveness.
• Manage advanced segmentation strategies and ensure accurate tracking of lead sources.
• Collaborate with digital and web teams to test and optimize landing pages, troubleshooting integration issues.
• Analyze campaign data and provide actionable insights to the marketing team.
• Create detailed reports using Pardot, Salesforce CRM, Snowflake, and other tools.
• Utilize Snowflake and SQL for data queries, integration, and reporting.
• Develop and debug HTML/CSS for complex forms and emails.
• Coordinate multiple projects simultaneously and implement process improvements.
• Support content development and alignment with campaign goals.
• Oversee technical aspects of campaign creation (within Salesforce CRM) and UTM link tracking strategies, ensuring adherence to standards.
• Manage the development, testing, implementation, and reporting phases of marketing journey projects.
• Collaborate with cross-functional teams to support marketing initiatives.

Here's Some Experience We Are Seeking

• 2-5 years' experience, with practical experience and expertise in one domain.
• Advanced understanding of agile methodologies, utilizing Kanban boards (Azure DevOps).
• Proficient in managing Tealium AudienceStream for customer data analysis and segmentation.
• Expertise in Salesforce CRM, including customizing features for marketing initiatives.
• Advanced knowledge of marketing automation platforms like Pardot, Marketing Cloud, Braze, or Eloqua.
• Strong data analysis skills with the ability to interpret complex datasets.
• Proficiency in advanced web technologies such as HTML, CSS, and JavaScript.
• Expertise in executing and optimizing SMS and push notification campaigns.
• Proficient in utilizing UTM parameters for detailed campaign tracking.
• Advanced skills in campaign tracking and analysis, providing detailed reports.
• Proficiency in Google Analytics and Tealium Tag Manager for comprehensive analysis.
• Proficiency in Snowflake and SQL for complex data queries and reporting.

What can we offer you?

• Industry leading Medical, Dental & Vision coverage
• Short/long term disability and life insurance
• Robust 401K with company match
• Parental leave with Baby Bonding pay
• Generous PTO, holiday and sick pay
• Unique company culture that includes exclusive access to concerts, movie premieres, media industry events, and more
• Leadership and Career Development Programs

Why work for K-LOVE?

K-LOVE is a nonprofit, multi-platform media company on a mission to draw people closer to Christ. Founded in 1982 in Santa Rosa, CA, with a singular radio station, K-LOVE today owns and operates the nation's two largest Christian music radio networks (K-LOVE and Air1) with over 1,000 broadcast signals across all 50 states, streaming audio reaching around the world, and a growing family of media ministries including podcasts, books, films, concerts, and events. K-LOVE employs nearly 500 team members between its office in Nashville, TN and field locations around the country. You can view our mission and values here Mission, Beliefs & Values.

As an Equal Opportunity Employer, K-LOVE makes employment decisions based on merit and other legitimate reasons. The Company is committed to a diverse and inclusive work environment and equal employment opportunities regardless of protected class, characteristic or status. However, K-LOVE is a religious non-profit organization where all team members contribute to the Company's mission of encouraging our audiences to have a meaningful relationship with Christ. Therefore, p ursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e I(a)), K-LOVE has the right to hire only candidates who agree with the Company's Statement of Faith, Mission, Vision, and Values. Also, as a religious non-profit organization, the Company is not governed by the CA Fair Employment and Housing Act.