Mid‑Funnel Performance Marketing Analyst – Data‑Driven Growth

CarGurus; Boston (MA); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily free lunch

New car discount

Meditation and fitness apps

Commuting cost coverage

Job summary

CarGurus is seeking a detail-oriented individual to join our Consumer Marketing team as a Mid-Funnel Marketing Analyst. This role involves managing the execution of campaigns to drive high-intent traffic across various channels such as Google and Meta. The ideal candidate will possess analytical skills and at least 2 years of relevant experience.

Responsibilities include campaign management, performance monitoring, and collaborating with cross-functional teams to enhance strategy. We offer competitive compensation and comprehensive benefits including a flexible hybrid work model and daily free lunch.

Qualifications

• Minimum 2 years in strategy consulting, finance, or marketing analytics.
• Familiar with major ad tech and trafficking tools.
• Strong data-oriented and analytical mindset.
• Proven communication skills in cross-functional environments.

Responsibilities

• Own campaign execution and channel activation.
• Collaborate with Brand/Creative teams on asset management.
• Monitor campaign performance and audience targeting.
• Develop and analyze audience targeting strategies.

Skills

Analytical thinking

Data accuracy

Communication skills

Campaign management

Problem-solving

Collaboration

Project management

Education

Bachelor’s degree in analytical or social science

Tools

Campaign Manager 360

DV360

Google Ads

Microsoft Excel

PowerPoint

SQL

Looker

Tableau

Job description

CarGurus is seeking a detail-oriented individual to join our Consumer Marketing team as a Mid-Funnel Marketing Analyst. This role involves managing the execution of campaigns to drive high-intent traffic across various channels such as Google and Meta. The ideal candidate will possess analytical skills and at least 2 years of relevant experience.

Responsibilities include campaign management, performance monitoring, and collaborating with cross-functional teams to enhance strategy. We offer competitive compensation and comprehensive benefits including a flexible hybrid work model and daily free lunch.