Performance Marketing Analyst

CarGurus LLC; Boston (MA); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Equity for all employees

Flexible hybrid work model

Daily free lunch

Access to meditation and fitness apps

Commuting cost coverage

Job summary

CarGurus LLC in Boston is seeking a Performance Marketing professional to support mid-funnel growth strategies. You will be responsible for the end-to-end management of campaigns, driving traffic to our online car shopping site. This role requires extensive use of ad technology tools and a keen analytical mindset to ensure campaign efficiency.

Ideal candidates will have a background in analytics or marketing, alongside proficiency in tools like Campaign Manager 360 and Microsoft Excel. Join us to make a real impact in the automotive marketplace!

Qualifications

• 2+ years of experience in strategy consulting, finance, or marketing analytics.
• Familiarity with ad technology tools is preferred.
• Eager to learn and take initiative.

Responsibilities

• Own mid-funnel channel activation and campaign structure.
• Monitor daily campaign performance and targeting.
• Communicate campaign results to stakeholders.

Skills

Data-oriented thinker

Excellent strategic capabilities

Strong analytical mindset

Proficiency in Microsoft Excel

Excellent verbal communication

Education

Bachelor’s degree in an analytical or social science major

Tools

Campaign Manager 360

DV360

Google Ads

SQL

Business intelligence tools

Job description

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role overview

Car shopping is complicated. At CarGurus, we use data and technology to make it simple, giving people the tools they need to confidently find, buy, finance, or sell a car. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US and we are growing fast in our international markets. Ready to come along for the ride?

Within the Consumer Marketing team, the Performance Marketing team is responsible for driving multimillion-dollar traffic acquisition campaigns aimed at strengthening our position as a top online car shopping website. We’re looking for a curious, highly analytical, and detail-oriented individual to join our team to support our Mid-Funnel growth.

This role is centered on the operational execution and data integrity of our Mid-Funnel strategy, defined as campaigns that drive high-intent traffic to the site and app to ultimately submit qualified leads. You will be responsible for the end-to-end management, trafficking, and performance analysis of campaigns across both US and high-growth international markets on video-based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms.

This is an ideal role for someone looking to grow their digital marketing career. It requires a blend of operational rigor, quantitative interest, and collaboration. You will be supported by senior team members to learn complex ad technology platforms and help ensure every marketing dollar is accurately tracked. A successful candidate will be detail-oriented, comfortable working with complex ad technology platforms, and possess a strong desire to ensure every marketing dollar is accurately tracked and optimized for maximum international growth.

What you’ll do

• Own mid-funnel channel activation, campaign structure and execution, including the accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day-to-day management in-platform across channels (DV360, Meta, etc.)
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid-funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Support mid-funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
• Own and maintain core performance dashboards, conducting deep-dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Communicate campaign results and key insights to key stakeholders and senior leadership.

Who you are

• 2+ years of professional experience with a background in strategy consulting, finance or marketing/product analytics
• Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
• Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
• Data-oriented thinker with excellent strategic, problem-solving, and critical thinking capabilities
• Exceptionally detail-oriented: You take pride in data accuracy and checking your work.
• Strong analytical mindset: You are comfortable working with numbers and translating data into clear takeaways.
• Proficiency in Microsoft Excel (pivots, vlookups) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
• Excellent verbal and written communication skills with the ability to work effectively within a cross-functional team environment.
• Eager to learn, ask questions, and take initiative on operational tasks.

The displayed range represents the expected annual base salary / On-Target Earnings (OTE) for this position. On-Target Earnings (OTE) is inclusive of base salary and on-target commission earnings, which applies exclusively to sales roles. Individual pay within this range is determined by work location and other factors such as job-related skills, experience, and relevant education or training. This annual base salary forms part of a comprehensive Total Rewards Package. In addition to benefits, this role may qualify for discretionary bonuses/incentives and Restricted Stock Units (RSUs).

Position Pay Range: $76,000 — $96,000 USD

Benefits

• Equity for all employees
• Flexible hybrid work model
• Robust time‑off policies
• Daily free lunch and new car discount
• Access to meditation and fitness apps
• Commuting cost coverage

Equal Employment Opportunity

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support.