Ad Operations Specialist — Hybrid, Equity, Growth

CarGurus LLC; Boston (MA); Hybrid; USD 83,000 - 103,000; Full time

Benefits offered by this job

Daily free lunch

New car discount

Commuting cost coverage

Job summary

CarGurus LLC in Boston is hiring an Ad Operations Specialist to support day-to-day operations and optimization of our advertising platforms. You will be responsible for building accurate reports, monitoring campaigns, and collaborating with Product, Engineering, and Sales to drive performance.

Ideal candidates have 2+ years in ad operations and a strong analytical mindset, with experience in reporting, troubleshooting, and cross-functional teamwork.

Qualifications

• 2+ years of experience in ad operations, digital advertising, or related fields.
• Experience with multiple ad platforms and measurement platforms.
• Strong understanding of trafficking, targeting, tracking, and reporting metrics.
• Experience building or maintaining reports, dashboards, or automation using spreadsheets or BI tools (SQL or similar).

Responsibilities

• Build, maintain, and automate recurring reports that provide visibility into ad performance, delivery, revenue, and trends.
• Create templates, dashboards, and tools that give teams reliable insights and reduce manual work.
• Monitor campaign delivery and platform performance, identify unusual patterns early, and address issues.
• Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate.
• Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations.
• Traffic, QA, and launch test campaigns across ad-serving and measurement platforms.
• Support Sales with forecasting, performance insights, and contract materials.
• Collaborate with Product and Engineering to develop and launch new advertising products.
• Investigate deep-linking issues to ensure correct dealer and vehicle pages.
• Identify recurring operational challenges and propose improvements.

Skills

Analytical thinking

Data-driven decision making

Experimentation / optimization

Tools

Google Ad Manager

Meta Business Manager

Google Campaign Manager

DoubleVerify

SSPs

DMPs

Job description

CarGurus LLC in Boston is hiring an Ad Operations Specialist to support day-to-day operations and optimization of our advertising platforms. You will be responsible for building accurate reports, monitoring campaigns, and collaborating with Product, Engineering, and Sales to drive performance.

Ideal candidates have 2+ years in ad operations and a strong analytical mindset, with experience in reporting, troubleshooting, and cross-functional teamwork.