Global Brand Marketing Specialist: Digital Campaigns & Creative

CarGurus; Boston (MA); Hybrid; USD 70,000 - 87,000; Full time

Benefits offered by this job

Equity for all employees

Flexible hybrid model

Daily free lunch

Career development resources

Job summary

CarGurus in Boston is seeking a Brand Marketing Specialist to lead digital brand media campaigns across the US, Canada, and the UK. You will shape digital investment strategies and own the creative lifecycle from brief to execution.

You’ll manage agency partners, track campaign performance, oversee budgets, and translate insights into actionable optimization. The role offers a flexible hybrid model and a comprehensive Total Rewards Package, including discretionary bonuses and RSUs.

Qualifications

• Minimum 2+ years in consumer brand or performance marketing.
• Ability to connect creative insights to performance metrics.
• Strong direction to agencies and creative partners.
• Data-driven decision making balancing long-term brand building and short-term conversions.
• Excellent written, verbal, and presentation skills.
• Experience managing budgets and timelines.
• Familiarity with Generative AI in marketing workflows.

Responsibilities

• Define digital channel mix and investment strategy (Online Video, YouTube, Meta, TikTok).
• Own the creative testing roadmap with analytics partnerships.
• Oversee development of brand creative for the media plan.
• Draft briefs rooted in brand story and campaign learnings.
• Coordinate with internal teams and external agencies, securing approvals.
• Maintain asset library and reuse messaging across org.
• Partner with analytics/engineering to advance measurement.
• Monitor industry trends to drive testing and expansion.
• Generate monthly reports for US, CA, UK.
• Budget planning and reconciliation for mid-funnel channels.

Skills

Brand marketing

Digital media

Campaign analysis

Budget management

Agency management

Communication skills

Data-driven decision making

Generative AI tools

Tools

Google Analytics

A/B testing

Job description

CarGurus in Boston is seeking a Brand Marketing Specialist to lead digital brand media campaigns across the US, Canada, and the UK. You will shape digital investment strategies and own the creative lifecycle from brief to execution.

You’ll manage agency partners, track campaign performance, oversee budgets, and translate insights into actionable optimization. The role offers a flexible hybrid model and a comprehensive Total Rewards Package, including discretionary bonuses and RSUs.