Performance Marketing Analyst

CarGurus; Boston (MA); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily free lunch

New car discount

Meditation and fitness apps

Commuting cost coverage

Job summary

CarGurus is seeking a detail-oriented individual to join our Consumer Marketing team as a Mid-Funnel Marketing Analyst. This role involves managing the execution of campaigns to drive high-intent traffic across various channels such as Google and Meta. The ideal candidate will possess analytical skills and at least 2 years of relevant experience.

Responsibilities include campaign management, performance monitoring, and collaborating with cross-functional teams to enhance strategy. We offer competitive compensation and comprehensive benefits including a flexible hybrid work model and daily free lunch.

Qualifications

• Minimum 2 years in strategy consulting, finance, or marketing analytics.
• Familiar with major ad tech and trafficking tools.
• Strong data-oriented and analytical mindset.
• Proven communication skills in cross-functional environments.

Responsibilities

• Own campaign execution and channel activation.
• Collaborate with Brand/Creative teams on asset management.
• Monitor campaign performance and audience targeting.
• Develop and analyze audience targeting strategies.

Skills

Analytical thinking

Data accuracy

Communication skills

Campaign management

Problem-solving

Collaboration

Project management

Education

Bachelor’s degree in analytical or social science

Tools

Campaign Manager 360

DV360

Google Ads

Microsoft Excel

PowerPoint

SQL

Looker

Tableau

Job description

Role Overview

We are looking for a curious, highly analytical, and detail‑oriented individual to support our Consumer Marketing team’s Mid‑Funnel strategy. The role focuses on the operational execution and data integrity of campaigns aimed at driving high‑intent traffic to the site and app in the U.S. and high‑growth international markets. You will manage end‑to‑end campaigns across video‑based channels including Google (YouTube, DemandGen), Meta, TikTok, Programmatic, and other social platforms.

What You’ll Do

• Own mid‑funnel channel activation, campaign structure and execution, including accurate deployment of placements, ads, and creative assets within Campaign Manager 360 (CM360) and day‑to‑day management in‑platform across channels (DV360, Meta, etc.)
• Collaborate closely with the Brand/Creative team to coordinate asset delivery, manage creative rotation, and test new ad formats to drive performance gains.
• Identify, explore, and run testing in new and emerging mid‑funnel channels (TikTok, Meta, YouTube on TV) to expand the program’s reach and efficiency.
• Develop, implement, and analyze the performance of new audience targeting strategies to increase the relevance and quality of site and app traffic.
• Support mid‑funnel data and measurement strategy, utilizing CM360, internal attribution systems, and Media Mix Modeling (MMM) inputs to monitor and measure channel effectiveness.
• Monitor daily campaign performance and audience targeting to ensure campaigns are performing as expected and meeting quality standards.
• Own the accuracy of campaign spending by maintaining and reconciling budget, invoicing, and billing trackers for all activity.
• Own and maintain core performance dashboards, conducting deep‑dive analysis to interpret inconsistent trends, spot anomalies, and synthesize findings into actionable recommendations.
• Communicate campaign results and key insights to key stakeholders and senior leadership.

Who You Are

• At least 2 years of professional experience in strategy consulting, finance, or marketing/product analytics.
• Familiarity with major ad technology and trafficking tools (Campaign Manager 360, DV360, Google Ads) preferred.
• Education: Bachelor’s degree in an analytical or social science major (e.g., math, statistics, economics, marketing) preferred.
• Data‑oriented thinker with excellent strategic, problem‑solving, and critical‑thinking capabilities.
• Exceptionally detail‑oriented and pride yourself in data accuracy.
• Strong analytical mindset comfortable working with numbers and translating data into clear takeaways.
• Proficiency in Microsoft Excel (pivot tables, VLOOKUP) and PowerPoint is required; exposure to SQL or business intelligence tools (Looker, Tableau) is a plus.
• Excellent verbal and written communication skills inside a cross‑functional team environment.
• Eager to learn, ask questions, and take initiative on operational tasks.

Compensation

Position Pay Range: $76,000 – $96,000 USD. This range represents the expected annual base salary and on‑target earnings (OTE) exclusive for sales roles. Actual pay is determined by location, experience, and relevant education or training.

Benefits

We offer a comprehensive Total Rewards Package that includes equity, discretionary bonuses, and Restricted Stock Units (RSUs). Benefits are available to all employees and include a flexible hybrid model, robust time‑off policies, daily free lunch, new car discount, meditation and fitness apps, and commuting cost coverage.

EEO Statement

CarGurus is an equal‑opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We welcome individuals who bring diverse perspectives and encourage applicants to discuss accommodations for disability during the process.