Growth-Driven Mid-Funnel Marketing Analyst

CarGurus Early Careers; Boston (MA); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Flexible hybrid model

Daily free lunch

New car discount

Wellness apps

Job summary

CarGurus is seeking a curious and highly analytical Marketing/Data Analytics professional to support mid-funnel growth across US and international markets. You will own campaign execution, trafficking, and performance analysis within CM360, DV360, and Google Ads, collaborating with Brand/Creative and analytics teams.

The role emphasizes data accuracy, testing new channels, and delivering insights to leadership.

Qualifications

• Data-oriented thinker with strong analytical capabilities.
• Excellent attention to detail and data accuracy.
• Able to translate data into clear takeaways for stakeholders.
• Comfortable with cross-functional collaboration.

Responsibilities

• Own mid-funnel channel activation and campaign execution across CM360 and DV360.
• Collaborate with Brand/Creative to manage assets and test new formats.
• Identify new mid-funnel channels (TikTok, Meta, YouTube) to expand reach.
• Develop audience targeting strategies to improve quality of site traffic.
• Support measurement with CM360, attribution systems, and MMM inputs.
• Monitor daily performance and maintain budget/invoicing trackers.
• Maintain dashboards and provide actionable insights to leadership.
• Present campaign results and recommendations to stakeholders.

Skills

Data analytics

Strategic thinking

Problem solving

Communication

SQL

Education

Bachelor's degree in analytics or social science

Tools

Campaign Manager 360

DV360

Google Ads

Looker

Tableau

Job description

CarGurus is seeking a curious and highly analytical Marketing/Data Analytics professional to support mid-funnel growth across US and international markets. You will own campaign execution, trafficking, and performance analysis within CM360, DV360, and Google Ads, collaborating with Brand/Creative and analytics teams.

The role emphasizes data accuracy, testing new channels, and delivering insights to leadership.