Mid-Funnel Performance Marketing Analyst

CarGurus LLC; Boston (MA); Hybrid; USD 76,000 - 96,000; Full time

Benefits offered by this job

Equity for all employees

Flexible hybrid work model

Daily free lunch

Access to meditation and fitness apps

Commuting cost coverage

Job summary

CarGurus LLC in Boston is seeking a Performance Marketing professional to support mid-funnel growth strategies. You will be responsible for the end-to-end management of campaigns, driving traffic to our online car shopping site. This role requires extensive use of ad technology tools and a keen analytical mindset to ensure campaign efficiency.

Ideal candidates will have a background in analytics or marketing, alongside proficiency in tools like Campaign Manager 360 and Microsoft Excel. Join us to make a real impact in the automotive marketplace!

Qualifications

• 2+ years of experience in strategy consulting, finance, or marketing analytics.
• Familiarity with ad technology tools is preferred.
• Eager to learn and take initiative.

Responsibilities

• Own mid-funnel channel activation and campaign structure.
• Monitor daily campaign performance and targeting.
• Communicate campaign results to stakeholders.

Skills

Data-oriented thinker

Excellent strategic capabilities

Strong analytical mindset

Proficiency in Microsoft Excel

Excellent verbal communication

Education

Bachelor’s degree in an analytical or social science major

Tools

Campaign Manager 360

DV360

Google Ads

SQL

Business intelligence tools

Job description

CarGurus LLC in Boston is seeking a Performance Marketing professional to support mid-funnel growth strategies. You will be responsible for the end-to-end management of campaigns, driving traffic to our online car shopping site. This role requires extensive use of ad technology tools and a keen analytical mindset to ensure campaign efficiency.

Ideal candidates will have a background in analytics or marketing, alongside proficiency in tools like Campaign Manager 360 and Microsoft Excel. Join us to make a real impact in the automotive marketplace!