Sr. Lifecycle Marketing Specialist

CarGurus; Boston (MA); On-site; USD 80,000 - 110,000; Full time

Benefits offered by this job

Equity for all employees

Best-in-class benefits and compensation

Flexible hybrid working model

Daily free lunch

Discount on new cars

Commuting cost coverage

Job summary

A leading company in the automotive marketplace is seeking a strategic and analytical Sr. B2B Marketing Specialist. The role involves developing and executing demand generation and retention strategies, utilizing data analytics to optimize marketing campaigns across various channels, thereby enhancing customer engagement and driving net revenue growth. The ideal candidate will have a strong background in B2B marketing and exhibit exceptional communication and project management skills.

Qualifications

• 4+ years experience in B2B marketing, preferably at a tech company.
• Strong understanding of marketing principles and strategies.
• Proficient in data analytics tools and marketing automation platforms.

Responsibilities

• Develop and manage targeted marketing campaigns to drive customer engagement.
• Optimize marketing channels to enhance revenue and reduce churn.
• Collaborate cross-functionally with Sales and Account Management.

Skills

Data Analytics

Strategic Thinking

Project Management

Communication Skills

Creativity

Tools

Looker

Salesforce

Google Analytics

Marketo

Job description

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and 30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

Role Overview

Car shopping is complicated. At CarGurus, we use data and technology to make it simple. We give consumers the tools they need to confidently find, buy, finance, or sell a car, while connecting our dealer customer network with the largest, high-intent audience. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US with an extensive inventory and we are growing fast in our international markets. Ready to come along for the ride? We’re looking for an analytical, strategic-thinker, result-oriented individual with experience in B2B marketing to join our team at CarGurus.

Within the Dealer Marketing team, the Sr. B2B Marketing Specialist will play a key role in driving net revenue growth by generating leads and driving customer engagement and product adoption in our US and CA markets . This role will be responsible for demand generation/ upsell campaigns to expand revenue as well as retention initiatives to reduce churn, working in close partnership with the Product Marketing and Sales & Account Management teams.

What you'll do

• Strategy Development: Translate the overall demand generation and retention strategy into targeted campaign plans, including selecting appropriate channels and tactics, to achieve business and campaign goals through the customer lifecycle.
• Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data.
• Campaign Management: Plan and execute marketing campaigns through various marketing channels, including email marketing, paid media, direct mail and on-site merchandising, to expand revenue, drive product adoption or reduce churn.
• Conversion Optimization: Continuously optimize emails, ads and landing page conversion rates at various stages of the customer journey, from lead capture to conversion.
• Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
• Cross-functional Collaboration: Collaborate with other departments, such as Sales, Account Management, Product Marketing, and Brand, to align marketing efforts with overall business goals.
• Budget Management: Manage the budget allocated for demand generation and retention programs and ensure efficient allocation of resources.
• Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform demand generation and customer retention strategies.

Who you are

• Experience: 4+ years experience working in B2B marketing, preferably at a tech company
• Marketing Knowledge: A strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
• Data Analytics: Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred) to analyze performance and make data-driven decisions.
• Communication Skills: Able to communicate results, key insights and recommendations to key partners and senior leadership to drive marketing strategy. Strong verbal presentation skills and written communication skills.
• Tech-Savvy: Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools. Marketo and Salesforce experience is a plus.
• Strategic Thinking: The ability to think strategically and develop effective demand generation plans that align with business objectives and drive results.
• Copywriting: Ability to write and edit compelling marketing campaign copy, including subject lines, body text, and calls to action (CTAs).
• Creativity: The ability to come up with creative campaign ideas and concepts that resonate with the target audience.
• Project Management: Strong organizational and project management skills to execute and manage marketing campaigns effectively.
• Adaptability: A willingness to learn and adapt to changing marketing trends and technologies.
• Attention to Detail: Precision in tracking campaign data and ensuring all elements of a campaign are executed correctly.
• Organization: Excellent organizational skills to manage multiple tasks, deadlines, and projects simultaneously.

Working at CarGurus

We reward our Gurus’ curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and individual well-being. Thoughtful perks like daily free lunch, a new car discount, meditation and fitness apps, commuting cost coverage, and more help our people create space for what matters most in their personal and professional lives.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We also encourage you to tell your recruiter if you require accommodations to participate in our hiring process due to a disability so we can provide the appropriate support. We want to know what only you can bring to CarGurus. #LI-Hybrid