Ad Operations & Optimization Specialist

CarGurus; Boston (MA); Hybrid; USD 83,000 - 103,000; Full time

Benefits offered by this job

Daily free lunch

New car discount

Meditation & fitness apps

Commuting cost coverage

Flexible hybrid model

Equity for all employees

Job summary

CarGurus is seeking an Ad Operations Specialist in Boston to support daily operations and optimization of advertising platforms. You will handle campaigns, reporting, troubleshooting, and cross-functional work with Product, Engineering, and Sales.

The role requires strong attention to detail, analytical skills, and experience with ad-serving platforms. Hybrid work model and competitive compensation are offered.

Qualifications

• 2+ years of experience in ad operations, digital advertising, campaign management, marketing technology, or a related field.

Responsibilities

• Build, maintain, and automate accurate, timely recurring reports that provide visibility into ad performance, delivery, revenue, and business trends.
• Create custom reports, templates, dashboards, and other tools that give teams reliable, accessible insights and reduce manual work.
• Monitor campaign delivery and advertising platform performance, identify unusual patterns early, and address issues before they affect results.
• Investigate and resolve ad-serving, tracking, and platform issues, documenting findings and escalating when appropriate to minimize disruption and maintain strong service levels.
• Analyze campaign performance, yield, and revenue opportunities, and provide actionable recommendations that support better business decisions.
• Traffic, QA, and launch test campaigns across ad-serving and measurement platforms, ensuring campaigns are accurate and perform as expected.
• Support Sales with timely, accurate campaign forecasting, performance insights, and contract-related materials.
• Partner with Product and Engineering to develop, test, troubleshoot, and launch new advertising products and features with dependable operational support.
• Investigate deep-linking issues and help ensure users reach the correct dealer and vehicle pages.
• Identify recurring operational challenges, recommend practical solutions, and support improvements to product quality, platform performance, and team workflows.

Skills

Ad operations

Analytical thinking

Reporting & dashboards

SQL / BI tools

Cross-functional collaboration

Tools

Google Ad Manager

Meta Business Manager

Google Campaign Manager

DoubleVerify

SSPs

DMPs

Job description

CarGurus is seeking an Ad Operations Specialist in Boston to support daily operations and optimization of advertising platforms. You will handle campaigns, reporting, troubleshooting, and cross-functional work with Product, Engineering, and Sales.

The role requires strong attention to detail, analytical skills, and experience with ad-serving platforms. Hybrid work model and competitive compensation are offered.