Miami Brand Pro: Cross-Functional Growth & Strategy

Bacardi Martini Production; Miami (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Bacardi Martini Production in Miami is seeking an Assistant Brand Manager to shape the brand's future. You will collaborate cross-functionally with Customer Marketing, Sales, Finance and Insights to plan, analyze and execute consumer programs that drive brand performance.

The role requires a marketing mindset, 2–4 years on brand management or in an agency, strong communication skills, and a founder mentality to organize, multitask and deliver creative, consumer-centered campaigns.

Qualifications

• Bachelor's degree in Marketing or related field; MBA would be ideal.
• 2-4 years of experience in brand management or agency experience.
• Experience leading multiple marketing projects cross-functionally.
• Ability to analyze data (e.g., Nielsen) for reports, presentations and recommendations.
• Budget management experience with a track record of ROI optimization.
• Founder's mentality: organized, independent thinker, multitasker.
• Strong written and verbal communication skills for presentations to executives and partners.

Responsibilities

• Support and participate in building the annual Brand Integrated Activity Plan (IAP) with insights and recommendations to senior management.
• Execute annual in-market Brand Integrated Activity Plans (IAP) bringing consumer-facing brand activities to life with excellence.
• Support initiatives across channels (experiential, media, sponsorships, e-commerce, POS) conforming to brand guidelines and policies.
• Perform monthly brand performance analysis and support targets in market (revenue, profitability, share, equity) with the finance team.
• Manage an A&P budget and optimize ROI in collaboration with Consumer Insights.
• Collaborate with Customer Marketing, Sales teams, distributors and agencies to deliver trade activities by market and channel.

Skills

Brand management

Cross-functional leadership

Data analysis

Budget management

Marketing project leadership

Communications

Founder's mentality

Multitasking

Education

Bachelor's in Marketing

MBA

Job description

Bacardi Martini Production in Miami is seeking an Assistant Brand Manager to shape the brand's future. You will collaborate cross-functionally with Customer Marketing, Sales, Finance and Insights to plan, analyze and execute consumer programs that drive brand performance.

The role requires a marketing mindset, 2–4 years on brand management or in an agency, strong communication skills, and a founder mentality to organize, multitask and deliver creative, consumer-centered campaigns.