Brand Growth Associate – Activation & Strategy

Bacardi; Coral Gables (FL); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Retirement plan

Medical insurance

Employee assistance program

Job summary

Bacardi in Miami, FL is seeking an Assistant Brand Manager to help build a legacy in brand management. You will collaborate across Customer Marketing, Sales, Finance, and Insights to strategize, analyze, plan and execute consumer programs for optimal brand performance.

You’ll work from Miami with a focus on consumer-centered brand activities, cross-functional teamwork, and budget stewardship to drive revenue and market share growth.

Qualifications

• Bachelor’s degree in Marketing or related field, MBA preferred.
• 2–4 years of experience in brand management or agency experience.
• Experience leading multiple marketing projects cross-functionally.
• Ability to analyze data (e.g., Nielsen) for reports and recommendations.
• Strong budget management skills and track record.
• Creative, consumer-focused marketer with founder mindset.

Responsibilities

• Support the annual Brand Integrated Activity Plan (IAP) with insights and recommendations.
• Execute in-market Brand IAPs to bring consumer-facing activities to life.
• Support brand initiatives across channels (experiential, media, sponsorships, e-commerce, POS).
• Perform monthly brand performance analysis; manage performance targets with Finance.
• Manage an A&P budget, optimize ROI with Consumer Insights.
• Collaborate with Customer Marketing, Commercial Sales, distributors and agencies to deliver trade activities.

Skills

Brand management

Cross-functional collaboration

Budget management

Marketing analytics

Presentation skills

Entrepreneurial mindset

Education

Bachelor’s degree in Marketing

MBA

Job description

Bacardi in Miami, FL is seeking an Assistant Brand Manager to help build a legacy in brand management. You will collaborate across Customer Marketing, Sales, Finance, and Insights to strategize, analyze, plan and execute consumer programs for optimal brand performance.

You’ll work from Miami with a focus on consumer-centered brand activities, cross-functional teamwork, and budget stewardship to drive revenue and market share growth.